Five Sustainable Influencers You Should Be Following

Our go-to influencers that are championing sustainable fashion to help you make conscious fashion choices.

Looking to embrace ethical fashion but don’t know where to start? We’ve rounded up our top sustainable IT girls to point you in the right direction. Follow these influencers for daily inspiration and see how you can incorporate sustainable fashion into your everyday lifestyle.

1) @liviafirth

Founder and Creative Director of EcoAge and all round ethical powerhouse, Livia Firth can be found at every high profile event bringing awareness to sustainable fashion. Livia is also a UN Leader of Change and has also been recognised with the UN Fashion 4 Development Award.

2) @jasminehemsley

As a wellness and nutrition expert, TV presenter and best-selling author, Jasmine Hemsley is a powerful force for positive global change when it comes to food, sustainable fashion and lifestyle. Encouraging us to adopt a more meaningful way of life, Hemsley makes sustainable fashion both stylish and aspirational.

View this post on Instagram

Hands up who loves a charity shop?? 🙋🏻‍♀ Me, me, me – every time. I’m excited to announce that I’ve teamed up with the London Waste & Recycling Board to launch my very own charity shop edit at their @lovenotlandfill pop-up shop happening this November at East London’s @trumanbrewery alongside @palomaindisguise @confetticrowd @lizzieloves.x and @depop. I’ve been working with @royaltrinityhospice @trinityretail on curating the pieces and I can tell you this much…it took serious willpower not to buy the pieces I’m going to be selling 🙈🙈 For a sneak peak head over to the blog (link in bio) where I’ve pulled together 4 outfits from the 300 pieces I’ll be selling at the Nov pop-up shop, including this amazing vintage dress with matching belt (head over to the blog for the shoes!! 😍😍😍), all of which will be available for sale come 8th November. Who will I see there?! Thank you @nickhopper_galacticman for the 📸📸 #lovenotlandfill

A post shared by Jasmine Hemsley 🍯 (@jasminehemsley) on

3) @storiesbehindthings

Best friends Jemma Finch and Ella Grace Denton, teamed up in mid 2016 to create @storiesbehindthings. Encouraging us to share the stories behind each piece we choose to wear, Jemma and Ella have also made sustainable living more accessible.

View this post on Instagram

“What led you to found 'Stories Behind Things'? We both went through a time in our lives where we felt pretty disconnected from our world and the material things in it. We wanted to create a space primarily for ourselves where we could share our love for sustainable living and fashion and the community as a whole, to build a space that held real meaning in our throwaway fast paced surroundings. Our moment of conception was at The Earl of Lonsdale pub in Portobello discussing material connection & conscious living and within 20 minutes the idea had formed. We’re pretty in sync generally, but that night we bought the domain, Instagram, Facebook, Twitter handles and have been working on it ever since“ 🌬

A post shared by Stories Behind Things (@storiesbehindthings) on

4) @venetiafalconer

London-based presenter Venetia is recognisable from 4Music, MTV and more recently her 5-star rated podcast Talking Tastebuds. Passionate about sustainable fashion and her plant based diet, Venetia documents her daily #oootd (Old Outfits Of The Day) and will inspire you to shop second hand with her fabulous videos over on her YouTube Channel.

View this post on Instagram

OLD OUTFIT OF THE DAY | 🧞‍♀️I’ve decided to reclaim the #OOTD hashtag with an extra ‘o’ meaning OLD🕺🏻 It’s a pretty hard fact to swallow, but the truth is that the clothing and textile industry is the largest polluter in the world, second only to oil🙀🌎🐠 It’s time we celebrate the gems in our wardrobes that have stood the test of time, the vintage garms and the thrift store finds and stand up to the pressures of the fast fashion industry💪🏼 Everything I’m wearing in this photo is at least 3 years old apart from my @jimmyfairly sunnies and @birkenstock shoes which are going to last me tiiiiime✨ I want you to start sharing your Old Outfits Of The Day! Who’s on board? #OOOTD 👖👚👗

A post shared by Venetia Falconer (@venetiafalconer) on

5) @iam_samata

Director of @RedCarpetGreenDress, this sustainable icon is partially responsible for the movement that brings environmentally friendly gowns to the biggest red carpets in the world. With over nine years of creating outfits for the red carpet, Samata embodies everything sustainable fashion.