On March 22nd, Who What Wear UK and HURR Collective held a roundtable discussion with key industry figures to discuss the “Future of Fashion” in London.
At the discussion, both companies announced their partnership, highlighting the growing awareness of the circular economy (which extends the lifecycle of clothing and reduces the impact on the environment).
Hannah McGhee, Vice President of Who What Wear UK says, “It is vital that the collective fashion industry takes steps towards more sustainable solutions whilst maintaining the enjoyment that we all know shopping and styling brings. With access to designers and pieces to get excited by, HURR Collective provides the same interface experience as a traditional fashion e-commerce site only without the same impact to the planet. We are thrilled to partner with them for this launch“.
Victoria Prew, HURR Collective’s co-founder and CEO adds, “HURR members believe renting makes both economic and environmental sense. We are thrilled to be working with Who What Wear, a brand that resonates so strongly with forward-thinking women.”
A big thank you to everyone who attended our event, and Chloe Winstanley Photography for capturing the day so spectacularly.