A Full Day London Itinerary That Supports Female-Led Businesses

There’s a lot to love about a trip to London town. Here at HURR we are on a mission to promote female-led businesses all over the capital. So we’ve narrowed down the best hotspots to create the perfect one-day itinerary. 

To Begin: Start the day right and workout at Move Your Frame

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The Sunday stretch via @lottiemurphy_

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An early morning sweat session is the perfect wake-up call at Frame. With the intention to shake up your work-out, Frame was set up by Pip Black and Joan Murphy in 2007. The business has been built with a clear mantra: getting fit shouldn’t be a chore”. With their HIIT fitness classes, and six gyms across London, maintaining your frame has never been easier.

Location: Shoreditch, Kings Cross, Victoria, Hammersmith, Queens Park, Fitzrovia. 

To Refresh: Relax with a blow dry at Chlo & Flo

Head straight from the gym towards South Kensington for a blow-dry – you deserve it! Named after sisters Chloe and Florence, Clo & Flo is a family affair through and through. Having spent their childhood at their father’s salon, Bellissima, the sisters took over the business in 2008. With Florence as creative stylist and Chloe as general manager, their blow drys have developed a cult following amongst London’s top influencers.

Location: 55 Old Brompton Road, London SW7 3JS

To Taste: Have lunch as Deliciously Ella’s Deli

Located 100 yards from Oxford Street, Deliciously Ella’s cafe on Weighhouse Street, is a must visit. Having published her first book in 2015, Deliciously Ella has continued to champion the achievable and healthy lifestyle. Renowned for her delicious plant-based recipes, Ella recently released her latest book, The Plant Based Cookbook. If you’re visiting, we’d recommend the blueberry pancakes or sweetcorn fritters!

Location: 18 Weighhouse St, Mayfair, London W1K 5LU

To Attend: Visit the Allbright Club in Bloomsbury

 The Allbright opened last year as the UK’s first women-only private members’ club. Located in Bloomsbury, the club is set over five storeys and includes a cafe, cocktail bar, meeting rooms and a library. Founded by entrepreneur Debbie Wosskow OBE together with former Hearst UK CEO Anna Jones, the Allbright is described as an entire “ecosystem that aims to make the UK a better place to be a smart-thinking woman“. Although you have to be a member to visit, the club are very welcoming to members’ guests. 

Location: 11 Rathbone Pl, Fitzrovia, London W1T 1HR

To Snack: Have a mid-afternoon snack at Blondie’s Kitchen

Meet our second duo of the day, Chelsea Collins and Kristelle Levy, known as Blondie’s Kitchen. The company have nailed the all-American “crispy on the outside, chewy on the inside” cookie and offer a selection of snacks that can’t be rivalled. If you’re still peckish consider a bottle of their cereal milk, or a slice of their original concept, the cookie pizza.

Location:  Selfridges Food Hall, 400 Oxford Street, London W1C 1JT

To Unwind: Head home for a beauty treatment with Ruuby 

After a busy day exploring London, Ruuby (a beauty concierge app) allows you to put your feet up and experience a world of comfort and pampering in your own home. Venetia Archer, founder and CEO of the “Uber style” beauty app, has been named on the Forbes’ 30 Under 30 list for Retail and E-Commerce. The app connects Londoners with 300 top-level beauticians who offer anything from a manicure to a massage. With her no fuss approach to beauty, Archer has done the hard work for you – now all you have to do is listen out for the doorbell.

To Dine: Eat Out At Palomar Restaurant

Spend the evening indulging at Zoe Paskin’s Soho passion project: The Palomar. Serving a modern day version of typically Israeli food, both Tatler and GQ have awarded the restaurant with “Best Restaurant of the Year” accolades. Paskin runs the eatery with her brother and you can even purchase the restaurant cookbook and experiment yourself at home. Book ahead of time or show up for seating at the bar for lunch or dinner, and dig in – cutlery optional.

Location: 34 Rupert St, London W1D 6DN

To Finish: Head out for drinks at Tonight Josephine

Introducing Waterloo’s latest cocktail bar, Tonight Josephine! Inspired by Josephine de Beauharnais (19th century party girl and wife of Napoleon), you’ll see the neon proclamation “Well behaved women never make history” and frankly, we agree! Let loose and end your jam-packed day in the best way. Tonight Josephine embodies everything feminine and all the girl power that you can imagine. Top tip: remember to sign up to the mailing list for a free cocktail upon arrival.

Location: Tonight Josephine at 111 Waterloo Rd, Lambeth, SE1 8UL

HEADER IMAGE CREDIT: thepalomar.com