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In HURR Wardrobe: Charlie Collins

Welcome to the next instalment of In HURR Wardrobe, our very own rental fashion series. It’s a series in which we dive into the fabulous wardrobes of our #HURRGirls community. We want to explore style and personal fashion histories through the lens of sustainability and circular fashion, while also highlighting the members of our community.

This month, we’re so excited to introduce you to one of our dreamiest #HURRGirls, the wonderful Charlie Collins. Charlie has had an amazing career in London, having worked previously at Vestiaire Collective and Smart Works charity, before starting her own company, Creative Wardrobe, and is now also the Head of Growth at William Vintage. She’s passionate about secondhand pieces, finding beauty everywhere from charity to shops to Deuxième on the King’s Road. With a keen eye for prints, like her Pucci mini, and bold colour combinations, Charlie’s sartorial freedom is entirely enviable.

Charlie’s style inspirations draw primarily from her icon Frida Kahlo, with a mix of other pieces from friends and travels. From her collection of statement earrings, flowy vintage dresses, and basket bags, we have been dying to peek into Charlie’s wardrobe for ages, so we’re thrilled to finally have had the chance. We finally got to go into her colourful world and learn how she’s mindfully cultivated such a distinctly fabulous, vintage-based wardrobe where most pieces come with a marvellous story. Keep scrolling to read our full interview with Charlie and go In HURR Wardrobe!

Photo: David McEntee
Creative Direction: Victoria Prew

For those who aren’t familiar, tell us a little about Creative Wardrobe.

Creative Wardrobe exists to help people uncover their authentic fashion-soul and dress from the heart of creativity. I work with clients one-on-one in a unique approach which encourages them to Make Space… then Create! I encourage my clients to replenish their wardrobes with pre-owned and vintage pieces or independent brands that have a positive story to tell. The whole approach is designed to help my clients look and feel like the boldest and brightest version of themselves. I also put on inspiring events that encourage people to come together to sell, swap, restore and treasure hunt and of course meet other like minded creative souls!

“The universe has a plan for you. It’s by going with the flow in life, by being curious and staying open, that new things will come your way.”

What’s your favourite part of the curation process?

I love to see what lights people up. With my special approach to “magic mood boarding” and  “love lists”, I encourage my clients to get to the heart of what brings them joy. This could be rooted in their childhood memories of what their mother used to wear on summer holidays or even triggered by a colour that they connect with deeply. Once we find out what the creative triggers are, we just do lots more of that!

Have you always been interested in sustainable fashion? 

Yes and no. I have because I have always been massively into charity shopping and car boot sales etc. I would often miss lectures when I was studying Philosophy in Dublin because I was scrambling around in the city’s charity shops! And no, because I wasn’t aware at that time that it was a sustainable thing to do. However my cheapskate shopping habits have turned out well for the planet.

Photo: David McEntee
Creative Direction: Victoria Prew

You’ve had quite the career! What’s the biggest lesson that you’ve learned over the years?

Don’t worry too much about the future. The universe has a plan for you. It’s by going with the flow in life, by being curious and staying open, that new things will come your way. And when you sense they’re right, it’s important to take a leap of faith.

Who is your go-to for style inspiration?

Frida Kahlo, Maria Kastani and Arpana Rayamajhi

Photo: David McEntee
Creative Direction: Victoria Prew

“Start with what you love. Work that out and then clear out what’s not on that love list.”

What advice would you give 18-year-old you?

Don’t doubt your instincts. They’ll take you to the right place.

Is it too late to start now? What is the first step you’d recommend to someone looking to clean out their wardrobe and be more sustainable?

Course not. Start with what you love. Work that out and then clear out what’s not on that love list. And book an appointment with me!
We love to see you wear HURR! Why did you choose these pieces? Colour… drama and beautiful shapes… this is what dressing up is all about.

Tips for party-dressing season?

Try wearing a silk vintage jacket or robe over jeans and a simple top for a very elegant take on glamour.

Photo: David McEntee
Creative Direction: Victoria Prew

What’s your party trick?

Smashing 10 tequilas in a row… and then eating 4 pizzas. 

Finally, what’s next?

I don’t know! I’ll have to see where the flow takes me.

Rent Charlie’s Wardrobe…

Photo: David McEntee
Creative Direction: Victoria Prew
Videographer: David McEntee
Fashion Assistant: Danielle Petitti

For more about Creative Wardrobe, visit: https://www.creativewardrobe.co.uk/ and book a 1:1 appointment with Charlie by emailing [email protected]

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