Anna Scholz is my passion, my whole being. For me the brand means equality and inclusivity as I offer plus size women the choice to wear luxury designer clothing.
I grew up in Germany being 6ft tall and a size 16 at the age of 13. I was never able to express myself through fashion like my friends as nothing fun was available in my size, so I started sewing and customising my own pieces.
I was discovered as a plus size model at 18 and the lack of interesting clothing for bigger women became even more apparent for me, I saw a huge gap in the market and decided to make a career out of it and move to London to study fashion at the inspiring St. Martins College.
Everywhere! Nature, travel, art, flea markets, you just have to keep your eyes open. Currently working on a print developed from an embroidered bedspread I bought in Mexico years ago.
Because I believe in high quality garments which last and are made from luxury fabrics, consequently our clothing is at a high price point. By giving customers a rental option, I feel we are able to offer more customers the chance to wear something amazing.
I love strong inspiring women…. and I have dressed quite a few. Oprah would be amazing!
That the fashion industry will become even more inclusive, although I feel we have come a long way in the last 10 years by embracing diversity of age, size and colour, and that fashion companies become more conscious in their production methods.
Founded by Olivia Welsh and produced ethically (and with love) in Manchester, Olivia Annabelle is one of those dreamy fashion brands that transports you to another world. Steeped in historic references and nods to nostalgia, each piece feels inherently British through the carefully chosen prints and shapes. We spoke to Olivia about her magical slow fashion brand and why she's joining the HURR Family.