Spotlight On... Anna Scholz

Meet Anna Scholz, the brilliant woman behind her eponymous exclusively plus-size label. With her goal of making women of all sizes feel better about themselves and enjoy fashion, we are thrilled to welcome her luxury collection to the HURR family.

Read our interview and rent her pieces now.

What does Anna Scholz, as a brand, mean to you?

Anna Scholz is my passion, my whole being. For me the brand means equality and inclusivity as I offer plus size women the choice to wear luxury designer clothing.

How did your brand come to be?

I grew up in Germany being 6ft tall and a size 16 at the age of 13. I was never able to express myself through fashion like my friends as nothing fun was available in my size, so I started sewing and customising my own pieces.

I was discovered as a plus size model at 18 and the lack of interesting clothing for bigger women became even more apparent for me, I saw a huge gap in the market and decided to make a career out of it and move to London to study fashion at the inspiring St. Martins College.

Where do you find inspiration for your prints and shapes?

Everywhere! Nature, travel, art, flea markets, you just have to keep your eyes open. Currently working on a print developed from an embroidered bedspread I bought in Mexico years ago.

Why are you excited to join the HURR family?

Because I believe in high quality garments which last and are made from luxury fabrics, consequently our clothing is at a high price point. By giving customers a rental option, I feel we are able to offer more customers the chance to wear something amazing.

You've dressed some truly inspiring women. Who would you like to see wearing Anna Scholz next?

I love strong inspiring women…. and I have dressed quite a few. Oprah would be amazing!

What is your hope for the future of fashion?

That the fashion industry will become even more inclusive, although I feel we have come a long way in the last 10 years by embracing diversity of age, size and colour, and that fashion companies become more conscious in their production methods.



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