Anna Scholz is my passion, my whole being. For me the brand means equality and inclusivity as I offer plus size women the choice to wear luxury designer clothing.
I grew up in Germany being 6ft tall and a size 16 at the age of 13. I was never able to express myself through fashion like my friends as nothing fun was available in my size, so I started sewing and customising my own pieces.
I was discovered as a plus size model at 18 and the lack of interesting clothing for bigger women became even more apparent for me, I saw a huge gap in the market and decided to make a career out of it and move to London to study fashion at the inspiring St. Martins College.
Everywhere! Nature, travel, art, flea markets, you just have to keep your eyes open. Currently working on a print developed from an embroidered bedspread I bought in Mexico years ago.
Because I believe in high quality garments which last and are made from luxury fabrics, consequently our clothing is at a high price point. By giving customers a rental option, I feel we are able to offer more customers the chance to wear something amazing.
I love strong inspiring women…. and I have dressed quite a few. Oprah would be amazing!
That the fashion industry will become even more inclusive, although I feel we have come a long way in the last 10 years by embracing diversity of age, size and colour, and that fashion companies become more conscious in their production methods.
We've welcomed KAI Collective into the HURR Family!
Founded by Fisayo Longe, you'll certainly recognise the patterned mesh Gaia dresses, hailed the dress of 2020 that sold out in seconds. Available to rent exclusively from £15, tap the link to discover the edit!