Frankie Graddon's HURR Maternity Edit

Meet Frankie Graddon, co-founder of The Wing Woman and content director at Wardrobe Icons as she showcases her favourite HURR maternity pieces.

ASCENO Rhodes Dress

"Occasion dressing can be a challenge when pregnant but this Asceno maxi makes it a breeze. The floor-sweeping length and fluid silhouette makes you feel glamorous even with the biggest bump. Add statement earrings and fancy flats."

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"The trapeeze silhouette of Stine Goya's mini is perfect fit fitting over an expanding bump, and the shorter length balances out the voluminous shape. Dress up with heels or wear in the day with flat boots."

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THE ATTICO Velvet Dress

"Wrap dressed are a great shape to reach for during pregnancy (they're also brilliant when breastfeeding). I love the rich hue and sumptuous velvet of The Attico's iteration."

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GANNI Feather Silver Dress

"This Ganni number is the ultimate bump-friendly party dress and couldn't be more perfect for the festive season. I love the romance and drama of the feathery skirt."

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RIXO The Becky Dress

"Rixo has been a go to brand throughout my pregnancy; so many styles are bump-friendly. I love this day-to-night dress which can be instantly restyled with the switch up of shoes."

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NANUSHKA Canaan Dress

"I loved showing off my bump during pregnancy so often reached for form-skimming knits with stretch. Nanushka's signature Canaan jumper dress is effortlessly chic and brilliantly cosy for winter."

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Spotlight On


Introducing Míe: the Nigeria-based label creating conscious fashion made by local seamstresses and artisans. Focused on occasion wear, the bold yet refined pieces are made with natural and biodegradable fabrics.

Discover the vision behind the brand, as told by founder and creative director Damie Idowu.

Read more