Frankie Graddon's HURR Maternity Edit

Meet Frankie Graddon, co-founder of The Wing Woman and content director at Wardrobe Icons as she showcases her favourite HURR maternity pieces.

ASCENO Rhodes Dress

"Occasion dressing can be a challenge when pregnant but this Asceno maxi makes it a breeze. The floor-sweeping length and fluid silhouette makes you feel glamorous even with the biggest bump. Add statement earrings and fancy flats."

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"The trapeeze silhouette of Stine Goya's mini is perfect fit fitting over an expanding bump, and the shorter length balances out the voluminous shape. Dress up with heels or wear in the day with flat boots."

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THE ATTICO Velvet Dress

"Wrap dressed are a great shape to reach for during pregnancy (they're also brilliant when breastfeeding). I love the rich hue and sumptuous velvet of The Attico's iteration."

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GANNI Feather Silver Dress

"This Ganni number is the ultimate bump-friendly party dress and couldn't be more perfect for the festive season. I love the romance and drama of the feathery skirt."

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RIXO The Becky Dress

"Rixo has been a go to brand throughout my pregnancy; so many styles are bump-friendly. I love this day-to-night dress which can be instantly restyled with the switch up of shoes."

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NANUSHKA Canaan Dress

"I loved showing off my bump during pregnancy so often reached for form-skimming knits with stretch. Nanushka's signature Canaan jumper dress is effortlessly chic and brilliantly cosy for winter."

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What is sustainable beauty, anyway? Ft. Keeks Reid

It's no secret that identifying values of sustainability in our beauty products is a bit of a minefield. And, with labels of 'vegan' and 'natural' increasing each month, the market can often feel super confusing. Enter Keeks Reid: the fire Beauty Journalist and content specialist, sharing her journey to demystifying sustainable beauty.

Discover six products promising to be kind to the planet that Keeks is loving right now.

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