She's done it again! This week, HURR girl Holly Willoughby stepped out in the Falconetti dress by The Vampire's Wife and with a 2,700 per cent increase in searches for the piece, it's fair to say that the internet immediately fell in love.
Rent the dress now and discover the brand behind the sparkle.
When you bring together a holiday colour palette, sleek silhouette and dose of shine, you've got yourself the ideal look for Christmas entertaining – designed by The Vampire's Wife, styled by Holly Willoughby.
A firm It-girl favourite, The Vampire's Wife is the brainchild of English model Susie Cave and has been inspired by her own background in fashion. Offering an offbeat twist on retro glamour, the brand has been worn by the likes of Alexa Chung, Sienna Miller and Keira Knightley, as well as a number of digital influencers.
We're celebrating the made-to-order brands joining our HURR Family this week and to kick us off, we're spotlighting Sigrid Maria. Founded by Nikie Lundquist, Sigrid Maria launched in 2019 as a vintage brand and organically evolved into a sustainable, slow fashion label featuring signature blouses that take 5-6 hours to make from vintage and dead stock fabric. With Nikie's love of vintage infused into every handcrafted piece, wearing one of her tops or dresses feels like...magic.
To introduce you to the brand, we spoke to Nikie about her work and the Sigrid Maria rental collection available now on HURR.