She's done it again! This week, HURR girl Holly Willoughby stepped out in the Falconetti dress by The Vampire's Wife and with a 2,700 per cent increase in searches for the piece, it's fair to say that the internet immediately fell in love.
Rent the dress now and discover the brand behind the sparkle.
When you bring together a holiday colour palette, sleek silhouette and dose of shine, you've got yourself the ideal look for Christmas entertaining – designed by The Vampire's Wife, styled by Holly Willoughby.
A firm It-girl favourite, The Vampire's Wife is the brainchild of English model Susie Cave and has been inspired by her own background in fashion. Offering an offbeat twist on retro glamour, the brand has been worn by the likes of Alexa Chung, Sienna Miller and Keira Knightley, as well as a number of digital influencers.
Dream label Nanushka have recently joined the HURR family. Combining femininity with function, the Budapest-born brand presents a collection of day-to-night pieces for the modern woman.
Here's what happened when we caught up with the brand's co-founders Sandra Sandor and Peter Baldaszti.