Yes, you read that right. In a bid to become a completely circular and climate-positive business by 2030, the mega Swedish furniture retailer are stepping into notions of sustainability just in time for Black Friday – offering to buy back customers' unwanted IKEA pieces for up to 50% of the original price.
"Being circular is a good business opportunity as well as a responsibility, and the climate crisis requires us all to radically rethink our consumption habits. Currently, 45 per cent of total global carbon emissions come from the way the world produces and uses everyday products, so Buy Back represents an opportunity to address unsustainable consumption and its impact on climate change" – Hege Sæbjørnsen, IKEA's country sustainability manager for the UK and Ireland.
We are bringing our Selfridges partnership to the next level with The Selfridges Rental Collection.