Yes, you read that right. In a bid to become a completely circular and climate-positive business by 2030, the mega Swedish furniture retailer are stepping into notions of sustainability just in time for Black Friday – offering to buy back customers' unwanted IKEA pieces for up to 50% of the original price.
"Being circular is a good business opportunity as well as a responsibility, and the climate crisis requires us all to radically rethink our consumption habits. Currently, 45 per cent of total global carbon emissions come from the way the world produces and uses everyday products, so Buy Back represents an opportunity to address unsustainable consumption and its impact on climate change" – Hege Sæbjørnsen, IKEA's country sustainability manager for the UK and Ireland.
Welcome to the HURR Family, Alighieri! Inspired by Dante Alighieri’s ‘Divine Comedy’, each piece of jewellery corresponds to one of the poet’s 100 poems and feels more like a treasured object than an accessory. Romantic meets contemporary, we know you’ll love the exclusive rental collection. Alighieri is not only fashion’s favourite jewellery brand, but (like us) cherishing their community is their priority.
To celebrate our collaboration, we spoke to Alighieri's founder, Rosh Mahtani, about how Alighieiri came to be, sustainability and why she's excited to rent her pieces on HURR.