Yes, you read that right. In a bid to become a completely circular and climate-positive business by 2030, the mega Swedish furniture retailer are stepping into notions of sustainability just in time for Black Friday – offering to buy back customers' unwanted IKEA pieces for up to 50% of the original price.
"Being circular is a good business opportunity as well as a responsibility, and the climate crisis requires us all to radically rethink our consumption habits. Currently, 45 per cent of total global carbon emissions come from the way the world produces and uses everyday products, so Buy Back represents an opportunity to address unsustainable consumption and its impact on climate change" – Hege Sæbjørnsen, IKEA's country sustainability manager for the UK and Ireland.
Another month of staying at home will inevitably have us assessing and reassessing the clothes that we’ve adopted over the years. We believe that we owe it to the planet to take good care of our essential pieces, ensuring that buying new becomes a rarity instead of a regular. Need some tips? Read this way.