While we’re the first to tell you that if you want new, rent instead, there’s no denying that sometimes your wardrobe needs permanent staples that will stand the test of time. When it comes to selecting those ‘buy now, love forever’ pieces, few do it better than London-based blogger Lindsey Holland. Take a peek at her top sustainable brands below.
On a mission to make conscious consumerism the norm (us too), Riley Studio believes in a circular future and put eco-innovation at the core of what they do. Creating from waste, they source recycled materials, work with ethical partners and are committed to doing things ‘the right way’ not the easy way.
“I absolutely love the fit of the unisex knits. They're really cosy, and as a brand, are doing wonderful things for the environment. They only do small runs of pieces, so you have to be quick!”
US-based Harvest & Mill supports American organic cotton farmers, heritage mills and the local sewing community, to rebuild supply chains based on ecological and ethical principles. Not to mention, they use natural fabrics and dyes and everything from clothes to packaging is compostable.
“The best organic t-shirts. They are super soft and stand the test of time – the way the perfect t-shirt should.”
All about sustainable materials and ethical production, Organic Basics only work with trusted, certified factory partners (the good guys) and handpick every single fabric based on footprint and durability. They only ever using Class A and B fibres – meaning natural, renewable, recycled, biodegradable and/or low-impact textiles only.
“The most gorgeous and comfy underwear, loungewear and activewear.”
Standing for By Independent Thinkers for Environmental Progress, BITE’s name says it all. Founded in 2016 between Stockholm and London, BITE pieces are hand crafted to stand the test of time from natural organic fibres, recycled and low-impact fabrics and are complete with environmental and social certifications.
“The chicest sustainable brand ever. I have a trench coat by them that I live in!”
Based on the belief that fashion does not have to be fast or seasonal (that’s a big ‘yes’ from us), CAES produces pieces with timelessness in mind. With a supply chain set up to treat workers fairly and minimise the impact on our ecosystems, they use materials with the smallest carbon footprint. Slow fashion. ❤️
“Perfect for tailoring and pieces and knitwear that are a bit more special.”
Seasonless collections, organic cotton denim and – more recently – recycled leather, AGOLDE are the LA-based denim label focusing on design, sustainability and comfort. Choosing innovative fabrics from around the world, they use advanced methods to reduce their environmental imprint including laser technology, ozone machines and high-efficiency wash methods.
“They have an organic cotton denim offering and the fits, colours are so perfect.”
Founded by Olivia Welsh and produced ethically (and with love) in Manchester, Olivia Annabelle is one of those dreamy fashion brands that transports you to another world. Steeped in historic references and nods to nostalgia, each piece feels inherently British through the carefully chosen prints and shapes. We spoke to Olivia about her magical slow fashion brand and why she's joining the HURR Family.