Introducing Lottie Jackson: a writer and diversity activist championing a new wave of fashion media that looks to be inclusive and positive. Discover Lottie's top HURR picks for the season.
"The statement knit is 2020's satorial saviour. Think comfort, cool and cosy in abundance. This cult House of Sunny cardigan is a fast track to re-inspiring your lockdown wardrobe. I'll be styling it with leggings or sweatpants to inject some joy into the everyday."
"I love the juxtaposition of Ghost's signature ladylike silhouette and the electric blue. The prim collar, button details and slinky, vintage-inspired design also deliver some serious Alessandra Rich – I'll take that."
"Admittedly, lockdown 2.0 doesn't scream – "I need a new handbag". But, a BY FAR shoulder bag is just enough to persuade me otherwise. With its effortless 90s charm and buttery mock-crock leather, this is surely perfection in accessory form?"
"I've been on the hunt for a great leather trouser for a while, and still haven't found the "one". This cropped Sandro pair is a serious contender – a fuss-free way to dial up a white t-shirt and gold jewellery. Plus, the oversized, straight-leg fit will avoid the likelihood of any sartorial mishaps à la Ross from Friends. A definite win."
"WFH or off-duty? Get you a dress that can do both. This Ganni gingham dress is the ultimate multi-taster. Wear it with a black polo neck underneath, or throw over a chunky knit cardigan."
"Feathers! Lace! Pearl embellishments! Party season may be off the agenda this year, but there's really no need to tell your wardrobe that. This Huishan Zhang number is the pièce de résistance with its maximalist take on the classic LBD. Style is over vintage jeans or textured tights for a quarantine night-in."
If you're keen to start lending on HURR, but need some expert info before getting started, then this is for you. Our CEO and co-founder, Victoria Prew, is here with the inside track on how to get started, her top tips and the most rentable brands to list. Let's get cracking...