We've been following and loving Copenhagen-based vintage dealer and editor Pernille Rosenkilde, aka @prosenkilde, for a long time so we finally got in touch and asked about her magical approach to personal style. From what she would wear to a wedding this summer through to her favourite vintage finds and what she would rent on HURR, read it our conversation now and be ready to be inspired!
I am a colour and vintage freak and I am originally educated in fashion design. I ended up in styling and have been working in the fashion magazine business in Copenhagen for 6 years until March, where I actually quitted my job to be my own boss. If I should boil down my personal style I would say that it is a breed between a kinder gardener and an old lady and I very rarely wear black.
Don't be scared - just go for it. What is the worst thing that could happen if you wear something crazy that makes you happy? Probably that people look a bit more in your direction, which is actually not even that bad.
If you wear something that feels fun, vibrant, encouraging and gives you power, your whole attitude might change and you may end up feeling stronger and happier! Just do what feels right. Stop thinking about what other people might think—who knows, maybe you will even encourage them to wear more colourful outfits if they see you being brave enough to do it.
Find that outfit in your closet that you don't dare to wear on a rainy Monday and give it a spin for the special occasion.
Have an open mind.
WRAY NYC is the New York-based inclusive fashion brand that is inspired by fine art. Founded in 2015 by Wray Serna, the collection spans from sizes XS-5XL and features playful and colourful pieces including check sets and floral dresses.
We're thrilled to introduce our UK community to these pieces and have someone as part of the HURR Family who is actively ensuring that the fashion industry is more inclusive. In honour of launching the WRAY rental collection on HURR, here's the amazing insight we learned from our chat with the brand's designer, Wray.