Something Borrowed: Introducing HURR Bridal

Whether you've planned a large outdoor garden wedding, or you're eloping at your local town hall, allow us to introduce you to four bridal brands now available to rent, plus our own bridal edit curated with existing pieces.

The Own Studio

London-based designers Jess Kaye and Rosie Williams founded The Own Studio to bring a contemporary aesthetic to wedding wear. We've worked with their London atelier to design a selection of dresses made to rent. A little shorter, and simpler to slip on.



Georgia Hardinge brings her signature organic and sculptural silhouettes to a range of bridal pieces, available to rent now. The collection includes innovative shapes that sculpt one's figure beautifully and are perfect for brides looking for something entirely unique.



Imagined as pieces discovered in a treasure trove, London-based occasion wear brand, ILTA, features sequins and dreamy silhouettes. If you imagine yourself dancing the night away like Diana Ross at Studio 54 on your wedding eve, these are the pieces for you.


The HURR Bridal Edit

In addition to the bridal brands joining HURR this month, we've curated an edit of pieces from Cecilie Bahnsen, Shrimps, Alighieri, Isla Risa and more of your favourite designers to create the perfect bridal edit.



Our final London-based brand, Charlie Brear, brings a contemporary refresh to the bridal fashion landscape.

With classic shapes that feature elegant details, each piece will bring a playful, yet timeless spirit to your wedding day.



Spotlight On

Lora Gene On Transcending Seasons in Fashion

Lora Gene is the contemporary womenswear label that pushes the boundaries on design in the most elegant way. Sustainably and carefully crafted from quality materials, the collection aims to transcend seasons in favour of timeless simplicity.

To welcome Lora Gene to the HURR Family, we spoke to the designer about her inspirations, her goals as a sustainable designer and why she's excited to bring a rental collection to our HURR community. Read our interview here.

Read more