13/7/21

5 Designers to Discover on HURR

We love when members of our community tell us they've discovered their new favourite brand by renting first. It makes us feel like the cupid of fashion, matchmaking people and clothes. Here are 5 brands we think you'll fall for.

THE MIE

What's summer without some dreamy linen pieces? Our favourite linen source is Nigerian-based brand The Mie, because they are simple yet so elegant in their silhouette.

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SEA NEW YORK

We've been so excited to get SEA on board as a brand partner for a long time and now the day is here. Feminine and frilly pieces from their new collection just landed!

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SELF-PORTRAIT

We know you love Self-Portrait already, which is why when we partnered with Selfridges we asked for a number of styles and sizes for you to rent all summer long.

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CULT GAIA

A personal favourite of our CEO, Victoria Prew, Cult Gaia is the go-to new brand for celebs and style stars alike. This pleated suit is already renting back-to-back!

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ROTATE BIRGER CHRISTENSEN

A Scandi brand with a cult following, there’s nothing not to love about ROTATE. Big shoulders? Statement bows? Each piece is a party in itself!

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Spotlight On

New York-Based Brand WRAY Is Revolutionising Size Inclusivity

WRAY NYC is the New York-based inclusive fashion brand that is inspired by fine art. Founded in 2015 by Wray Serna, the collection spans from sizes XS-5XL and features playful and colourful pieces including check sets and floral dresses.

We're thrilled to introduce our UK community to these pieces and have someone as part of the HURR Family who is actively ensuring that the fashion industry is more inclusive. In honour of launching the WRAY rental collection on HURR, here's the amazing insight we learned from our chat with the brand's designer, Wray.

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