Wedding season is back in full swing with a fresh new perspective and we couldn't be happier about it. Since the launch of our bridal collection on HURR and in The Corner Shop at Selfridges, plenty of IRL brides have broken the 'wear once' traditions of weddings in favour of something borrowed. There's plenty of reasons to rent your wedding outfit - from the earth-conscious to wedding budget benefits - but these five beautiful brides prove how just magical it can look too.
One of the best things about renting for your wedding day(s)? Outfits changes, obviously! Aisla rented this silky slip with amazing halterneck detailing by The Own Studio for her wedding lunch in Edinburgh and paired it with a chunky clutch and sparkly hair slides - the cutest finishing touch.
Accessorising your wedding look can be no mean feat, and the bag you choose for your big day might not feel like your usual go-to making renting a no-brainer. For her city wedding, Ana chose our Isla Risa hive bag to accompany her and her seriously chic suit down the aisle. It's now been married more times than we can count and gives us all the feels every single time.
Gorgeous bride Kitty chose new-to-HURR Australian label, Shona Joy, for her wedding this weekend. The amazing back on this dress is like no other and was made even better when styled with her sleek up 'do, layered veil and peony bouquet. *Swoon*.
Why not make the most of your rental experience, with different pieces for every moment of the day? Charlotte rented her 'morning of the wedding' getting ready pyjamas by Sleeper and the photos speak for themselves. Obsessed.
In 2021, there's no reason why a dress should be your only choice of wedding outfit. Patricia swerved the obvious choice in favour of something more her, in the shape of a silky jumpsuit by cult London favourite Rat & Boa. Effortlessly cool.
With so many dates being cancelled, we've seen so many couples reimagining their big day. For some, that's meant moving away from the prescriptive way to say 'I do' in favour of something more you. Poppy did exactly that when she chose her handmade dress by London-based designer Freya Simonne and we are here for it.
Lora Gene is the contemporary womenswear label that pushes the boundaries on design in the most elegant way. Sustainably and carefully crafted from quality materials, the collection aims to transcend seasons in favour of timeless simplicity.
To welcome Lora Gene to the HURR Family, we spoke to the designer about her inspirations, her goals as a sustainable designer and why she's excited to bring a rental collection to our HURR community. Read our interview here.