13/8/21

Meet Designer & Founder Behind Sau Lee

Meet Cheryl Leung, the founder and creative director behind HongKong-based dress label, SAU LEE. Inspired by her Hong Kong heritage, her design ethos is centred around creating timeless pieces that are wearable yet beautiful. Following a lean production practice with responsible stock volumes, each piece is crafted from natural raw materials, biodegradable fabrics or overstock base fabrics that would otherwise go to waste.

 

To welcome SAU LEE to the HURR family (as its exclusive UK partner), we caught up with Cheryl to hear more about her inspirations, hopes for the brand and what it’s like to design bridal.

As the founder and creative director, what does SAU LEE mean to you?

To me, SAU LEE is a medium of self-expression. I design dresses I really want to wear with real women - my family, friends, and customers I meet - in mind. Being a woman means you change mood, shape and size sometimes by the day and what you want to wear depends on how you are feeling. I want each piece to be special, thoughtful and make the woman wearing it feel beautiful and confident. I hope that this translates to products that women want to wear and feel amazing in.

Tell us about the ethos behind production processes, and how sustainability informs your work?

I work very closely with our manufacturers and have developed a wonderful relationship with them over the years, since I was 23 years old visiting the factory every week. We have worked with the same manufacturers since the very beginning and it is important to me that I personally ensure our manufacturing practices are ethical. Each piece in our collection is thought out and while we strive to be on trend, we value timelessness more. Our clothing is produced using high-quality materials with our expert manufacturers to ensure each piece will last a long time. We also follow a lean production practice, with responsible stock volumes and no overproduction, while continuously working towards using more biodegradable fabrics. Lastly, our packaging is made from recycled materials, from garment bags to boxes.

Where do you find your inspiration?

Everywhere! From 90s Hong Kong films and watching re-runs of Sex and the City, to my travels around the world (when it is an option!) and the stylish women walking around Hong Kong every day. I never know when inspiration will strike.

What do you love most about designing bridal collections?

Seeing one of our dresses on a brides is always very meaningful and I am touched to know that we are able to be a part of someone's big day!

What excited you about lending your pieces through HURR?

I love that our dresses can be shared with even more women!

Credits:

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