Introducing Míe: the Nigeria-based label creating conscious fashion made by local seamstresses and artisans. Focused on occasion wear, the bold yet refined pieces are made with natural and biodegradable fabrics.
Discover the vision behind the brand, as told by founder and creative director Damie Idowu.
I wake up at 7am, meditate for an hour, then I get ready for the day. A chunk of my day is spent in the Míe atelier where I work with our seamstresses and also see to shipping orders...and a lot of responding to varied emails in between. I end the day with a warm bathe and try not to do any form of work in bed. 'Try' being the key word here.
Places. Places I have been to or would like to visit. I imagine what I would wear there, and what women I admire would wear there too. So, places and inspiring women.
We have had a few of those, especially recently. There was the time we finally made the move to all natural fabrics; we were featured on major fashion magazines recently; and being a part of HURR is also momentous for us.
For me, it's making the best decision possible at every point in time, considering the resources available to you, that has the least negative impact on your community and environment. Never forget functionality in your pursuit of beauty.
It goes without saying that I love them all! But if I had to pick, it would be the Mini Gozo Dress simply because "party at the back" is always a yes for me.
Meet Clara Francis and Tania Hindmarch of O Pioneers. Founded in 2019, together with local seamstresses they make small run batches of stunning vintage-inspired dresses using end-of-roll heritage fabrics (like Liberty). We spoke to the duo about their approach to design, sustainability, and why they are excited to rent their pieces on HURR.