The numbers are in and the facts don't lie. Stand Studio coats are officially our most popular item on HURR this month. Keep reading to see how our #HURRGirls styled them.
Phoebe says, "This coat caused such a stir when I strutted around my local co-op and on the London tubes. I’m not sure if it’s because people thought I looked absolutely ridiculous in a bright blue vinyl coat, red trousers and a pink jumper OR because they thought I looked ab fab 💅🏼🤪 I choose to go with the LATTER!!!"
We're celebrating the made-to-order brands joining our HURR Family this week and to kick us off, we're spotlighting Sigrid Maria. Founded by Nikie Lundquist, Sigrid Maria launched in 2019 as a vintage brand and organically evolved into a sustainable, slow fashion label featuring signature blouses that take 5-6 hours to make from vintage and dead stock fabric. With Nikie's love of vintage infused into every handcrafted piece, wearing one of her tops or dresses feels like...magic.
To introduce you to the brand, we spoke to Nikie about her work and the Sigrid Maria rental collection available now on HURR.