The surprising smash hit of 2020 is undoubtedly above-the-keyboard dressing – making ‘nice tops’ all we want to wear right now. We challenged London-based blogger and account director, India Sehmi, to curate her favourites – just add jeans (or joggers, let’s be real).
"Who isn't lusting over these Insta-famous, impossible-to-get-hold-of shirts from La Veste? I'm over the moon to find them on HURR – all the fun with none of the buying stress."
"Harmur is one of my favourite London-based brands created by a mother-daughters trio, their tops are so beautiful, elegant and timeless. The only problem is you won't want to give it back."
"You will get so much wear out of this top. From Zoom calls to post-lockdown drinks this top can do it all. Pop it with jeans and boots, or a skirt and heels, and you're good to go."
"Red for the festive season? Ground-breaking. Linen in the winter? Well, that really is ground-breaking and I'm here for it. One of many beaut pieces from Nigeria-based The Míe."
"I've been a long-time fan of Olivia Rose and her pretty-meets-dramatic designs. Each top takes her about five hours to make and you can bet no one else will be wearing one."
"I love that HURR has so many small, female owned brands with Maison Cleo being one of them (along with most of the above!). This yellow is oh-so-gorgeous, and I adore all the frills!"
Sustainability coach and consultant Shaunie Brett first made noise when she decided to give up buying clothes for a year in her No New Clothes challenge. Now, the pioneer for all things conscious is trying out HURR rentals for the very first time.
Here's what she learned...