5 Trending Cult Pieces You Can Rent Now

A great reason to rent, not buy, is to try a trend. So we've rounded up all the cult fashion pieces for Summer 2021 we've spotted on HURR so you can try them before you commit to buying.


The moment we saw the Cult Gaia Serita dress, we knew it would be an It-piece. It's since been spotted on Hailey Bieber and we can confirm it's available to rent thanks to Selfridges Rental.



Bottega Veneta has become the one brand to look to for the next It-bag. While the Pouch took over last summer (thanks Rosie Huntington-Whitely), this year style trendsetters are calling the Jodie the next one to watch.



The Bridgerton-esque floral dress that's been spotted all over Instagram? It's Damson Madder. And lucky for us, one of our star lenders listed it to rent.



We're increasingly seeing more interest from our #HURRFamily to rent shoes, so why not start with the most sought-after pair? Amina Muaddi shoes, worn by celebs like Rihanna and Kendall Jenner, repeatedly sell out. Not a problem for us though, thanks to our lenders.



The Marine Serre (sustainable brand!) crescent moon top is a favourite among influencers. Worn on it's own or layered under a dress (style tip from Pernille Rosenkilde), it's an instant win.


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Pink City Prints Founder Molly Russell On the Importance of Craft

Molly Russell founded Pink City Prints whilst living in Jaipur, drawing inspiration from her surroundings and working alongside the craft communities. With craft and the artisans who make the pieces at the core of the Pink City Prints brand, each piece has passed through a handmade process, be it embroidery, block printing or hand looming. The collection is colourful and beautifully detailed, and we're so excited to welcome a selection of pieces to rent now.

We spoke to Molly about how Pink City Prints came to be, why craft is so important and why she's excited to rent her magical pieces on HURR.

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