It's no secret that identifying values of sustainability in our beauty products is a bit of a minefield. And, with labels of 'vegan' and 'natural' increasing each month, the market can often feel super confusing. Enter Keeks Reid: the fire Beauty Journalist and content specialist, sharing her journey to demystifying sustainable beauty.
Discover six products promising to be kind to the planet that Keeks is loving right now.
"I recently tested this for a feature and it’s my new morning cleanser. Is foaming but not drying as it doesn’t actually contain any traditional ‘soap’."
"A lovely, light but hydrating moisturiser. This is marketed to people for post-shaving too so it’s nice to use after having any treatments like waxing or threading."
"This is my favourite perfume and I fell in love with it before I even realised it was a sustainable brand. You can return your finished bottle to the labs and refill it at a discounted price."
"I adore this massage bar for post-spin class DOMS! It’s so warming. Warning the smell of cinnamon + peppermint is a bit overwhelming if you aren’t a fan of the combo but I love it."
"Using this toner was an introduction to AHAs for me and really is effective at fading scarring and evening out skin tone."
"Whenever I’m wearing my hair in a curly style the chance that this is the product that holding it together is very high! It keeps definition and doesn’t flake at all."
On 17 August, the words ‘Let’s Change the Way We Shop’ were showcased across Selfridges' flagship London store in the brand's iconic yellow hue. This statement marked the beginning of Project Earth – an initiative and an invitation for us all to come together in creating a more sustainable future.