What is sustainable beauty, anyway? Ft. Keeks Reid

It's no secret that identifying values of sustainability in our beauty products is a bit of a minefield. And, with labels of 'vegan' and 'natural' increasing each month, the market can often feel super confusing. Enter Keeks Reid: the fire Beauty Journalist and content specialist, sharing her journey to demystifying sustainable beauty.

Discover six products promising to be kind to the planet that Keeks is loving right now.

SBTRCT Gentle Foaming Cleanser

"I recently tested this for a feature and it’s my new morning cleanser. Is foaming but not drying as it doesn’t actually contain any traditional ‘soap’."

Buy the Cleanser.

Comfort Zone Hydra Fluid

"A lovely, light but hydrating moisturiser. This is marketed to people for post-shaving too so it’s nice to use after having any treatments like waxing or threading."

Buy the Moisturiser.

Le Labo Thé Noir

"This is my favourite perfume and I fell in love with it before I even realised it was a sustainable brand. You can return your finished bottle to the labs and refill it at a discounted price."

Buy the Perfume.

Lush Wiccy Magic Muscles

"I adore this massage bar for post-spin class DOMS! It’s so warming. Warning the smell of cinnamon + peppermint is a bit overwhelming if you aren’t a fan of the combo but I love it."

Buy the Massage Bar.

Ren Skincare Ready Steady Glow Tonic

"Using this toner was an introduction to AHAs for me and really is effective at fading scarring and evening out skin tone."

Buy the Toner.

Boucleme Super Hold Styler

"Whenever I’m wearing my hair in a curly style the chance that this is the product that holding it together is very high! It keeps definition and doesn’t flake at all."

Buy the Styler.

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Keeks Reid


Y2K Revival: The Icons

Just when you thought we'd shown retro love to every era worth mentioning, the 00s bounced back and gave us the most divisive revival yet. 20 years after its debut, Y2K fashion is back - and TikTok proves it. Between ultra-low waistlines and halterneck tops to lace-up details and snake print, feather trims and chainmail to diamantes and velour two-pieces - the good, the bad and the ugly (in a v good way) of 00s has returned. Let's deep dive into the OG icons and trends that made the decade.


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