What is sustainable beauty, anyway? Ft. Keeks Reid

It's no secret that identifying values of sustainability in our beauty products is a bit of a minefield. And, with labels of 'vegan' and 'natural' increasing each month, the market can often feel super confusing. Enter Keeks Reid: the fire Beauty Journalist and content specialist, sharing her journey to demystifying sustainable beauty.

Discover six products promising to be kind to the planet that Keeks is loving right now.

SBTRCT Gentle Foaming Cleanser

"I recently tested this for a feature and it’s my new morning cleanser. Is foaming but not drying as it doesn’t actually contain any traditional ‘soap’."

Buy the Cleanser.

Comfort Zone Hydra Fluid

"A lovely, light but hydrating moisturiser. This is marketed to people for post-shaving too so it’s nice to use after having any treatments like waxing or threading."

Buy the Moisturiser.

Le Labo Thé Noir

"This is my favourite perfume and I fell in love with it before I even realised it was a sustainable brand. You can return your finished bottle to the labs and refill it at a discounted price."

Buy the Perfume.

Lush Wiccy Magic Muscles

"I adore this massage bar for post-spin class DOMS! It’s so warming. Warning the smell of cinnamon + peppermint is a bit overwhelming if you aren’t a fan of the combo but I love it."

Buy the Massage Bar.

Ren Skincare Ready Steady Glow Tonic

"Using this toner was an introduction to AHAs for me and really is effective at fading scarring and evening out skin tone."

Buy the Toner.

Boucleme Super Hold Styler

"Whenever I’m wearing my hair in a curly style the chance that this is the product that holding it together is very high! It keeps definition and doesn’t flake at all."

Buy the Styler.

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Keeks Reid


Show your clothes some love with these storage and care hacks  

Most people think the journey to a more sustainable wardrobe starts with buying more sustainable fashion BUT we are here to tell you there is in fact an even better (and cheaper) beginning to that journey. Take a look below for some storage and care hacks that will extend the life of your clothes, show them the love they deserve and cut down on new purchases.

Words by Joanna Standley

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