On March 22nd, Who What Wear UK and HURR Collective held a roundtable discussion with key industry figures to discuss the "Future of Fashion" in London. At the discussion, both companies announced their partnership, highlighting the growing awareness of the
The Duchess of Cambridge is known for wearing and re-wearing outfits, but her late mother-in-law first championed recycled outfits, sometimes repurposing the outfit all together.
The circular economy is designed to ensure a product is manufactured to last for as long as possible, with minimal to zero waste. This can be visualised as a value “circle” where garments are produced, regenerated and reused - as opposed to a “linear” model where products are made, used and then disposed of.