Your Wardrobe Rental Platform
You asked, we listened! As a startup championing sustainable fashion, we’ve searched high and low for a packaging company with a simple solution to the growing problem of e-commerce waste. Enter RePack: a free reusable and returnable packaging alternative made from recycled materials. By choosing more sustainable packaging, together we can save up to 80%…
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Traditionally the role of a fashion editor has had a real focus on newness, and while I still spot micro-trends and report on innovative new brands in the industry, it is also part of my job as Deputy Editor of Who What Wear to promote a more conscious way of consuming. There are several key shifts…
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This week, we sat down with Hannah Almassi to discuss how everything works behind the scenes at Who What Wear, her views on sustainability within the fashion industry and why she’s renting her wardrobe on HURR. What does a typical day in the Who What Wear office look like? Croissant, coffee, and a quick stand-up…
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Whether you’re attending a lavish ceremony or an intimate country affair, one thing is for certain: you need the perfect dress. Go all out with a Golden BA&SH maxi dress or make a statement with a figure-hugging number by designer Alexander McQueen. For a more relaxed approach, a strapless RIXO dress or a satin Bec…
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On March 22nd, Who What Wear UK and HURR Collective held a roundtable discussion with key industry figures to discuss the “Future of Fashion” in London. At the discussion, both companies announced their partnership, highlighting the growing awareness of the circular economy (which extends the lifecycle of clothing and reduces the impact on the environment).…
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HURR is delighted to announce our partnership with TRAID, to support their 23% campaign, aimed to inspire, persuade and encourage Londoners to put their unworn clothes back into circulation.
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Sustainable fashion and eco-friendly dry cleaning: a match made in heaven.
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More than ever, the spotlight is shining on the fashion industry, and its impact on both people and the planet. As one of the most polluting industries in the world, what can be done to slow down fast fashion?
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When it comes to renting out your wardrobe, we’ve put together our top tips to ensure your pieces get the attention they deserve. So if you’re looking to turn your wardrobe into an investment, we’re here to help you begin your renting journey! Spot Trends Look out for the latest Spring/Summer trends that are…
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HURR Collective allows you to share clothes and accessories, securely and in seconds. We’ve highlighted the top reasons that renting just makes sense.
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