In HURR Wardrobe with Danielle Copperman

In HURR Wardrobe with Danielle Copperman

This month, meet Danielle Copperman, model and wellness, travel, sustainability writer. She is also the founder of @QnolaUK & author of Well Being. Midway through lockdown, we spoke with Danielle from her home in France about everything from personal style to the sustainable brands she loves. Keep scrolling to go In HURR Wardrobe.

Tell us a bit about yourself!

I grew up in Bath and moved to London when I was 18 to take my modelling career full time. I've been modelling since then but have expanded into writing and working in the wellness space too. I created a website sharing wellness advice and inspiration I have learnt through several training's and experiences, and in 2015 I founded Qnola - a quinoa-granola brand. I write for several publications and brands, and am also working on some online self-development courses and other projects at the moment. Beyond food, fitness, fashion, travel and sustainability, I am super passionate about mental health and self-development, and am passionate about helping people to reframe and use the power of the mind to reach their potential and truly, fully enjoy life.

Describe your style in three words?

Minimal, laid back, vintage-vibes

What's the biggest career lesson you've learned so far?

God, so many! I feel I've been so lucky in terms of career as I worked in an incredibly unique industry from a very young age. I've learnt so many life lessons in my journey as a model from 15 years old, and I think it has really helped shape who I am in many ways. More specifically, I'd say, thanks to my start-up which I founded when I was 21, I have come to realise that things may not always go to plan and that being flexible and open is the key in order to be always prepared and able to adapt. Also that there is no 'right' or 'wrong' way. You're on your own journey in life, not just career, and that is a beautiful and freeing thing. Most importantly, make it your own and enjoy it!

What do you think "sustainable fashion" will look like in the next 10 years?

It's hard to predict but I hope that there will be much more conversation about the industry. We are only just beginning to witness more transparency from brands but I still don't think the majority of the population truly understand the gravity of the situation and the extent that it affects our planet and environment. In the next 10 years I believe that peoples shopping habits will begin to change, large mass-production brands will become less popular, and more eco-friendly / ethical brands will come through. I think we will find a balance soon where ethical options are not considered so luxury and do not necessarily involve much higher price points. I think people will begin to own less but better.

Who are your favourite sustainable designers or brands?

I have so many but at the moment I love Evarae, Palm swimwear, By Timo, Maggie Maralyn, Sezane, Beyond Retro, Vestiaire Collective, Depop, Faithfull the Brand, Reformation, Sir The Label, Tropic of C, Yoli & Otis, Nanushka, Ayla, Casa Raki, Mother of Pearl, Ozma of California, Paloma Wool, The Pangaia, Cras CPH, Live The Process and Under Protection.

What advice would you give an 18-year-old you?

In terms of clothing, nothing as I used to shop almost completely from second hand and vintage shops, and loved customising things (usually cutting full-length dresses into mini ones lol!). In terms of life advice, I think something about not having to following the norm and never giving up when people tell you you can't do something. I experienced this a bit and something inside me always failed to let it affect me enough to accept it. Never settle. If at first you don't succeed, try again or find another way. If it is meant to be, it will be. Don't force anything. What comes naturally is meant to be and what feels like a struggle is simply not right.

What's your favourite piece available to rent on HURR?

Anything by Reformation, Realisation Par, Rouje, Cult Gaia, Rotate Birger Christensen, Maia Bergman, Dolce & Gabbana, Ghost, Bottega Veneta and Ganni.

Favourite piece in your wardrobe and why?

I will always have a special attachment to this vintage Valentino jacket dress I got for £80 from an Oxfam in London. I think it is actually just a jacket, but I sewed the back together and added a button on the front to close it fully and make it an über mini dress. It just about works!

Finally, one quote you live by?

Again, I have so many! But I always loved "Everything happens for a reason". It has a way of reassuring you that everything is as it should be, even during challenging times.

Follow Danielle on Instagram here.

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