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8/10/21

Peachy Den Founder, Isabella Weatherby, On Turning Your Side Hustle Into Your Main Hustle

Founded by Isabella Weatherby in 2019, Peckham-based Peachy Den is the side-hustle-turned-main-hustle taking over your Instagram feed via it's comfy 00s velour two-pieces and retro, 70s jumpsuits (The Kernel, FYI). Gracing the backs of Mia Regan, Kaia Gerber and more, it's no surprise that the brand has reached It status so quickly. We caught up with Weatherby to learn more about your favourite figure-hugging 'fits.

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Did You Know We Do Vintage?

Rental isn't exclusive to new(ish) clothes and as big believers in a circular economy, there's nothing that brings us more joy than seeing pieces that have stood the test of time being worn again, and again, and again. This Second Hand September, we're bringing decades of timeless or re-worked joy to your wardrobes by heroing some of our favourite vintage and pre-loved lenders.

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13/8/21

Meet Designer & Founder Behind Sau Lee

Meet Cheryl Leung, the founder and creative director behind HongKong-based dress label, SAU LEE. Inspired by her Hong Kong heritage, her design ethos is centred around creating timeless pieces that are wearable yet beautiful. Following a lean production practice with responsible stock volumes, each piece is crafted from natural raw materials, biodegradable fabrics or overstock base fabrics that would otherwise go to waste.

 

To welcome SAU LEE to the HURR family (as its exclusive UK partner), we caught up with Cheryl to hear more about her inspirations, hopes for the brand and what it’s like to design bridal.

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Lora Gene On Transcending Seasons in Fashion

Lora Gene is the contemporary womenswear label that pushes the boundaries on design in the most elegant way. Sustainably and carefully crafted from quality materials, the collection aims to transcend seasons in favour of timeless simplicity.

To welcome Lora Gene to the HURR Family, we spoke to the designer about her inspirations, her goals as a sustainable designer and why she's excited to bring a rental collection to our HURR community. Read our interview here.

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13/7/21

Pink City Prints Founder Molly Russell On the Importance of Craft

Molly Russell founded Pink City Prints whilst living in Jaipur, drawing inspiration from her surroundings and working alongside the craft communities. With craft and the artisans who make the pieces at the core of the Pink City Prints brand, each piece has passed through a handmade process, be it embroidery, block printing or hand looming. The collection is colourful and beautifully detailed, and we're so excited to welcome a selection of pieces to rent now.

We spoke to Molly about how Pink City Prints came to be, why craft is so important and why she's excited to rent her magical pieces on HURR.

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Susan Caplan Brings Her Incredible Vintage Jewellery to HURR

Susan Caplan is a globally renowned luxury vintage jewellery brand known for finding some of the most covetable and special pre-loved designer pieces.

In a special Susan Caplan x HURR collaboration, Susan Caplan herself has spent months curating a magical collection of statement earrings, logo pieces, and covetable collectables from Chanel and Givenchy for the HURR community. In doing so she has made accessible some of her most exclusive pieces—including the iconic and rare Chanel birdcage earrings.

We were thrilled to speak to Susan about how she carved out her impressive career in vintage jewellery, and why she chose the selection of pieces for our HURR community.

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27/5/21

New York-Based Brand WRAY Is Revolutionising Size Inclusivity

WRAY NYC is the New York-based inclusive fashion brand that is inspired by fine art. Founded in 2015 by Wray Serna, the collection spans from sizes XS-5XL and features playful and colourful pieces including check sets and floral dresses.

We're thrilled to introduce our UK community to these pieces and have someone as part of the HURR Family who is actively ensuring that the fashion industry is more inclusive. In honour of launching the WRAY rental collection on HURR, here's the amazing insight we learned from our chat with the brand's designer, Wray.

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How Benjamin Fox Is Reinvigorating Made-to-Order Fashion

Welcome to the HURR Family, Benjamin Fox! We're thrilled to welcome our next made-to-order brand to our platform. Made by hand in Norfolk, the brand's sole maker and designer Ciara works with a range of sustainable fabrics to create her pieces, including dead stock, end of line and ex-designer fabrics, organic cottons and natural and biodegradable materials.

As part of her selection of blouses and dresses for HURR, Ciara has made an exclusive Katerina blouse in found porcelain silk fabric just for you, available in five sizes! We spoke to Ciara about starting her brand, sustainability and her Benjamin Fox rental collection available now on HURR.

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27/5/21

By Megan Crosby and The importance of Joyful Sustainable Fashion

The last (but def not least!) made-to-order brand to land at HURR HQ this week is By Megan Crosby! Megan describes her brand as the "joyful slow fashion brand for planet pleasing babes" and we are honestly obsessed! Everything is handmade to order using remnant, sustainable and deadstock fabrics and gets its bold colour from OEKO-Tex certified environmentally-friendly dyes. Her mission to make slow fashion a colourful place makes her Instagram one of the cheeriest spaces online.

The By Megan Crosby HURR rental collection includes a mix of her signature gingham, rainbow, fruity prints in a rainbow of hues. Also excitingly, she's made a Heli dress in an *exclusive* yellow gingham print—the perfect picnic look 🌼 All available to *rent* now.

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The Danish Dress Brand We Want to Wear on Repeat

Founded in 2018 in London by Danish designer Nynne Kunde, NYNNE is the epitome of minimal Danish design—clean and fresh while also bright and functional. The Diana Dress is a personal favourite of our co-founder, Victoria, as it is both comfortable and instantly stylish. It's no wonder NYNNE became a go-to brand for the Scandi street style set. To welcome NYNNE to the HURR family, we spoke to Kunde about her brand, sustainability and why she's excited to rent her pieces on HURR, read our interview below.

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21/4/21

Introducing The Alighieri Rental Collection

Welcome to the HURR Family, Alighieri! Inspired by Dante Alighieri’s ‘Divine Comedy’, each piece of jewellery corresponds to one of the poet’s 100 poems and feels more like a treasured object than an accessory. Romantic meets contemporary, we know you’ll love the exclusive rental collection. Alighieri is not only fashion’s favourite jewellery brand, but (like us) cherishing their community is their priority.

To celebrate our collaboration, we spoke to Alighieri's founder, Rosh Mahtani, about how Alighieiri came to be, sustainability and why she's excited to rent her pieces on HURR.

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Spotlight On: Sigrid Maria

We're celebrating the made-to-order brands joining our HURR Family this week and to kick us off, we're spotlighting Sigrid Maria. Founded by Nikie Lundquist, Sigrid Maria launched in 2019 as a vintage brand and organically evolved into a sustainable, slow fashion label featuring signature blouses that take 5-6 hours to make from vintage and dead stock fabric. With Nikie's love of vintage infused into every handcrafted piece, wearing one of her tops or dresses feels like...magic.⁠⁠
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To introduce you to the brand, we spoke to Nikie about her work and the Sigrid Maria rental collection available now on HURR.

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30/3/21

SPOTLIGHT ON: Míe

Introducing Míe: the Nigeria-based label creating conscious fashion made by local seamstresses and artisans. Focused on occasion wear, the bold yet refined pieces are made with natural and biodegradable fabrics.

Discover the vision behind the brand, as told by founder and creative director Damie Idowu.

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Spotlight On... Anna Scholz

Meet Anna Scholz, the brilliant woman behind her eponymous exclusively plus-size label. With her goal of making women of all sizes feel better about themselves and enjoy fashion, we are thrilled to welcome her luxury collection to the HURR family.

Read our interview and rent her pieces now.

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26/2/21

Spotlight On... Loud Bodies

Meet Loud Bodies, the sustainable fashion brand that is leading the way for body inclusivity in both design and imagery. We chatted to the brand's founder, Patricia Luiza Blaj, about her approach to the fashion industry, her hopes for the future, and why body inclusivity is so important.

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Spotlight On... Stella Nova

Founded in 2002, Stella Nova is a quintessentially Danish cult brand we absolutely adore. With refreshing prints and shapes, plus a general positive energy in each piece, we are so excited to launch their rental collection. We spoke to the brand's founder, Trine Skoller, about her design ethos, inspirations and the world of Stella Nova.

Read our interview here.

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19/2/21

Spotlight On... Olivia Annabelle

Founded by Olivia Welsh and produced ethically (and with love) in Manchester, Olivia Annabelle is one of those dreamy fashion brands that transports you to another world. Steeped in historic references and nods to nostalgia, each piece feels inherently British through the carefully chosen prints and shapes. We spoke to Olivia about her magical slow fashion brand and why she's joining the HURR Family.

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Spotlight On... O Pioneers

Meet Clara Francis and Tania Hindmarch of O Pioneers. Founded in 2019, together with local seamstresses they make small run batches of stunning vintage-inspired dresses using end-of-roll heritage fabrics (like Liberty). We spoke to the duo about their approach to design, sustainability, and why they are excited to rent their pieces on HURR.

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17/2/21

Spotlight On... Isla Risa

Meet Isla Risa, our latest brand partnership! Handmade in London by Emma Garner, the Isla Risa 'Hive' bags come in an array of hues (including an adorable white one, for brides-to-be), for any mood or outfit. We're so excited to welcome her bags to the HURR Family, specifically our light pink rental-only exclusive. Ahead of picking which one to rent first, learn a bit more about Emma, her design process and why she's excited to rent her bags to you.

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