Founded in 2002, Stella Nova is a quintessentially Danish cult brand we absolutely adore. With refreshing prints and shapes, plus a general positive energy in each piece, we are so excited to launch their rental collection. We spoke to the brand's founder, Trine Skoller, about her design ethos, inspirations and the world of Stella Nova.
Read our interview here.
Founded by Olivia Welsh and produced ethically (and with love) in Manchester, Olivia Annabelle is one of those dreamy fashion brands that transports you to another world. Steeped in historic references and nods to nostalgia, each piece feels inherently British through the carefully chosen prints and shapes. We spoke to Olivia about her magical slow fashion brand and why she's joining the HURR Family.
Meet Clara Francis and Tania Hindmarch of O Pioneers. Founded in 2019, together with local seamstresses they make small run batches of stunning vintage-inspired dresses using end-of-roll heritage fabrics (like Liberty). We spoke to the duo about their approach to design, sustainability, and why they are excited to rent their pieces on HURR.
Meet Isla Risa, our latest brand partnership! Handmade in London by Emma Garner, the Isla Risa 'Hive' bags come in an array of hues (including an adorable white one, for brides-to-be), for any mood or outfit. We're so excited to welcome her bags to the HURR Family, specifically our light pink rental-only exclusive. Ahead of picking which one to rent first, learn a bit more about Emma, her design process and why she's excited to rent her bags to you.
Meet Loud Bodies, the sustainable fashion brand that is leading the way for body inclusivity in both design and imagery. We chatted to the brand's founder, Patricia Luiza Blaj, about her approach to the fashion industry, her hopes for the future, and why body inclusivity is so important.
Meet PHOEBE GRACE, the latest brand to join our HURR Family. Inspired by nature, every Phoebe Grace piece is designed, printed, and made in the UK. We spoke to Janet Newman, owner and Creative Director of the brand, to learn a bit more about PHOEBE GRACE. Keep reading to find out...
We've welcomed KAI Collective into the HURR Family!
Founded by Fisayo Longe, you'll certainly recognise the patterned mesh Gaia dresses, hailed the dress of 2020 that sold out in seconds. Available to rent exclusively from £15, tap the link to discover the edit!
Dream label Nanushka have recently joined the HURR family. Combining femininity with function, the Budapest-born brand presents a collection of day-to-night pieces for the modern woman.
Here's what happened when we caught up with the brand's co-founders Sandra Sandor and Peter Baldaszti.
Introducing Míe: the Nigeria-based label creating conscious fashion made by local seamstresses and artisans. Focused on occasionwear, the bold yet refined pieces are made with natural and biodegradable fabrics.
Discover the vision behind the brand, as told by founder and creative director Damie Idowu.