Are you as obsessed with Euphoria as us? Obviously! As all cult shows of their time do, Euphoria has sent a ripple effect through our wardrobes, influencing both street style and the wider trends of the last two years - it's no coincidence that the era we're sartorially obsessing over (the 00s) is the same one the best-dressed characters covet heavily. As the controversial hit series, starring Emmy-winning Zendaya, prepares to wrap up its second season, we reflect on all of the It outfits, cool-girl make-up up to ask ourselves one question: what would the women of Euphoria rent on HURR?
Images courtesy of HBO
If every outfit you plan comes in a pair (partner, BFF, etc.), then allow these five stylish duos to serve as the ultimate outfit inspiration. Whether it's tonal, trend-led or just a whole mood, these iconic pairings sure know (or knew) how to dress. Get your Pinterest plug-in at the ready, because these are 'save for later' material...
Just when you thought we'd shown retro love to every era worth mentioning, the 00s bounced back and gave us the most divisive revival yet. 20 years after its debut, Y2K fashion is back - and TikTok proves it. Between ultra-low waistlines and halterneck tops to lace-up details and snake print, feather trims and chainmail to diamantes and velour two-pieces - the good, the bad and the ugly (in a v good way) of 00s has returned. Let's deep dive into the OG icons and trends that made the decade.
There's lots of ways to style out our favourite day of the year, from cosy pyjamas to chic velvet or festive sparkle (with ample room for three rounds of roasties and plenty of Quality Street, obviously). We've rounded up our favourite rentals and styled them up to give you some Christmas inspo - and yes, it includes that Saloni dress.
Christmas Eve drinks are back! Whether you're heading to a neighbours for canapés and something mulled, enjoying a wine and dine with family at home or out-out at your local, wear something to make-up for lost time and enjoy the outfit compliments.
Welcome to a very special edition of In HURR Wardrobe with SARA LOUISE THOMAS, Brighton-based content creator and owner of the vintage boutique, WAISTE VINTAGE. With a kaleidoscopic wardrobe filled to the bring with unique vintage finds, cool indie brands and cult pieces from the likes of Ganni and Gucci, Sara's coveted wardrobe is one we (along with her 121K Instagram followers) have long admired - and we couldn't wait to get to know it IRL.
We spoke to Sara about her unrivalled personal style and her expert tips for shopping vintage.
If you're keen to start lending on HURR, but need some expert info before getting started, then this is for you. Our CEO and co-founder, Victoria Prew, is here with the inside track on how to get started, her top tips and the most rentable brands to list. Let's get cracking...
If September has got you itching to make that autumn wardrobe switchover, then this is for you. With each new season comes a new opportunity for refreshing our style - only this season you can do it without any commitment. Scroll our pick of transitional pieces to rent now or regret later.
Co-founded by friends Valentina Muntoni and Stephanie Cara Bennett in 2015, Rat & Boa is the UK-based dress brand that has achieved the ultimate cult status this summer. As seen in Who What Wear and all over Instagram, we knew our HURR Family would be all over it. These pieces have been renting on repeat all summer long. See which pieces you can rent now from cult brand Rat & Boa.
We love when members of our community tell us they've discovered their new favourite brand by renting first. It makes us feel like the cupid of fashion, matchmaking people and clothes. Here are 5 brands we think you'll fall for.
Welcome to the brightly-hued world of Sara Brown. She wears many professional hats as she is a size inclusive brand consultant, plus size content creator, podcast host of the Eighty-Eight podcast, and brand founder of Dolly Rocket. We've longed admired Sara's impact in the UK fashion industry and are excited to spotlight her work and talk to her about all things fashion revolution.
A great reason to rent, not buy, is to try a trend. So we've rounded up all the cult fashion pieces for Summer 2021 we've spotted on HURR so you can try them before you commit to buying.
We've been following and loving Copenhagen-based vintage dealer and editor Pernille Rosenkilde, aka @prosenkilde, for a long time so we finally got in touch and asked about her magical approach to personal style. From what she would wear to a wedding this summer through to her favourite vintage finds and what she would rent on HURR, read it our conversation now and be ready to be inspired!
There are so many ways to be more sustainable, so we're asking members of our HURR community about their journey with sustainable fashion. This week, we caught up with @thriftyphoebs, a master of all things pre-loved and thrifting, about her she has become more conscious in her consumption choices, while still keeping up with trends and cultivating her own personal style.
Welcome to a very special edition of In HURR Wardrobe with STACEY DOOLEY. Her 2018 documentary, Stacey Dooley Investigates: Fashion’s Dirty Secrets, was a massive eye-opener for UK consumers and since then Stacey has continued to actively champion more sustainability in the fashion industry and her personal style.
We took a peek inside her home to learn more about her approach to fashion, explored pieces in her wardrobe and why she loves renting fashion with HURR. Also excitingly, she’s now lending some of her own pieces—including a pair of Gucci shoes she wore on Ru Paul’s Drag Race—on HURR too!
Whether you've planned a large outdoor garden wedding, or you're eloping at your local town hall, allow us to introduce you to four bridal brands now available to rent, plus our own bridal edit curated with existing pieces.
It’s been a dream of ours to bring The Vampire's Wife directly to our rental community for a long time and today... the day has come! Designed by Susie Cave, these unmistakable prints and silhouettes are the go-to for style stars like Alexa Chung and Sienna Miller and already fan favourites among #HURRGirls. We’re so excited to share a curated collection of Spring/Summer and hero pieces from The Vampire’s Wife—exclusively available to rent now on HURR.
Meet Beth Chappell, the founder of The Pansy Garden, a vintage emporium full of prairie perfection; with pieces so unique you’ll cherish them for a lifetime. As the antithesis to fast-fashion, we spoke to Beth on all things sustainable sourcing, curated collections and why the future of fashion can be found in the legacy of wardrobes gone by.
Words by Kate Haines