Now that you can rent Evarae exclusively on HURR we thought we'd take a minute to catch up with Georgia Thompson, the founder and director of the brand. Based in London, Evarae is the divine sustainable option for luxury resortwear. Keep scrolling to read our discussion.
Please start by telling us what EVARAE is and what inspired its creation?
EVARAE is conscious luxury, the brand was inspired by a love of travel, the ocean and a want to reconnect with nature.
Could you tell us a few ways EVARAE prioritises sustainability?
Swimwear: Complete tracing of the supply chain including fabrics and trims, regenerated Nylon, that is fully circular small production runs with our Italian atelier. Ethical Manufacturing ensuring a fair wage and safe working conditions, recycled garment bags, brand tags made from FSC certified recycled seed paper that is plantable and you can watch it grow. Green shipping reducing CO2 emissions and animal cruelty free.
Resort wear: Complete tracing of the supply chain including fabrics and trims, sustainable Silk, manufactured using solar and wind energy, Lyocell fabric alternatives that are sustainable and animal cruelty free. Small production runs with our Indian Factory, ethical manufacturing ensuring a fair wage and safe working conditions. Giving back to the community through employment and donations. Recycled garment bags and again brand tags made from FSC certified, recycled seed paper that is plantable and you can watch it grow. Green shipping, reducing CO2 emissions Digital printing, saving water compared to conventional block printing or screen printing.
Business ethics: All our packing is recycled and recyclable, essential packaging only for orders. Soya based printing ink for our packaging, reducing harmful chemicals. We plant one tree with every order placed online. Each month we choose a different charity to donate 2% of total sales made online. We are a paperless business. We believe in the 3 pillars of sustainability. All office waste is recycled. We ensure a kind, honest, open working environment in our office and we like to have fun, this includes making lunch together and cuddles from our support dog called Lola. We aim to build only sustainable business relationships, starting with sourcing, straight through to store.
How would you describe the brand in 3 words?
Conscious, luxury, timeless.
What's been your highlight to date?
For business it has to be launching on Net-a-Porter or opening our London store. For creatively it has to be the shoots we do each season, seeing the product come to life.
Lastly, what is EVARAE's mission for the future?
Be reactive and continue to connect with nature.