The Revolutionaries: Natalie Glaze

Welcome to our Fashion Revolution Week interview series, The Revolutionaries. We wanted to shine the spotlight on a group of women in our extended sustainable fashion community who inspire us to not only change our own habits, but to contribute to greater change. We spoke to them while we are in isolation to catch up about their lives, their thoughts on sustainable fashion amidst this crisis, and where fashion needs to go next. Today, meet Natalie Glaze, the founder of Stay Wild Swim and creator of Book Swap Club. As an owner of a small sustainable fashion brand, her perspective on the future of fashion is so valuable and interesting. Keep scrolling to read our conversation.

Fashion Revolution Week: Natalie Glaze

Photo: Stay Wild Swim

Where are you writing this?

From my front room which is now my office – of course in my comfy clothes with a coffee beside me.

What quote/ mantra is getting you through this?

I saw a quote earlier that resonated with me – “staying positive doesn’t mean you have to be happy all the time. It means that even on hard days you know that there are better ones coming” that and “good things can still happen in chaos” Both really stuck a chord with me.

What has made you laugh this week?

Ticktock videos of cute dogs/puppies. My new guilty pleasure, very addictive!

What won’t you ever take for granted again post quarantine?

Nature, freedom to go where we want when we want, being able to hug my friends and family, my local takeaway coffee are just a few things I will never take for granted again.

Which small businesses are you loving and would like to give a shout to?

Going to of course shout out my own business Stay Wild a sustainable swimwear company. We create beautiful timeless pieces with the people and planet in mind. I know I am biased but I adore our pieces and the company and ethos we have created. It’s a tough time for many businesses out there and we are all having to adapt and evolve but I feel hopeful for our future and feel very lucky we have such a supportive community.

What sustainable message would you like to share this Fashion Revolution week?

Support local businesses, support ethical sustainable companies, support each other, community and collaboration is key and the more we can work together the bigger impact this will have.

What issue in the industry has this crisis highlighted that you want to help solve?

I really hope that this crisis will make people question where and who they are buying their clothes from. Support local businesses who are making positive changes and focusing on sustainability. I always try and see the positive in every situation and hope that we come out of this thinking more consciously about the impact our buying habits and consumption habits have on the planet with a new more profound focus on sustainability.

Whose actions have inspired you during this time?

I am constantly being inspired right now everywhere I look, inspired by the kindness I am seeing being people everyday. Inspired by the NHS and the key workers, inspired by people and brands pivoting and creating products that can help and make a huge difference. Inspired by people I see online creating content to offer escapism and more. Inspired by the support and kindness that is everywhere right now.

What is your hope for the future of fashion?

A slower more mindful future with more conscious decisions being made by people and brands. For me as a sustainable brand owner it’s about making conscious decisions at every single level with people and the planet in mind. It’s about constantly evolving, doing things slowly and in an open transparent way, creating community and empowering women whilst making the minimal impact on the planet as possible.

Follow Natalie here.