In HURR Wardrobe: Zeena Shah

Welcome to the next instalment of In HURR Wardrobe, our very own rental fashion series. It’s a series in which we dive into the fabulous wardrobes of our #HURRGirls community. We want to explore style and personal fashion histories through the lens of sustainability and circular fashion, while also highlighting the members of our community.

This month, meet Zeena Shah. If you don’t already know Zeena, let’s start by telling you about the many creative hats she wears. She is an art director, stylist, author, and illustrator. She also runs creative workshops and her own lifestyle blog. Everything about her world is colourful and joyous, a reflection of who she truly is. Her authenticity is palpable and has gained her a loyal Instagram following both for her outfits and her proudly rented home. We were so excited to be able to pay a visit to her pink, pastel world and peek inside her wardrobe.

A mix of colourful vintage, niche designer and cult pieces, Zeena’s wardrobe is surprisingly harmonious despite the many prints and hues you’ll notice scrolling through her Instagram page. She’s cultivated a distinct personal style that unabashedly features a healthy dose of pink and she is able to curate each new piece to fit exactly perfect with the pieces she already owns. Keep scrolling to read our interview with Zeena and to go In HURR Wardrobe!

What is your favourite thing about doing so many different things as a career?
I love having a varied job it keeps me motivated and means I get to use different areas of my creativity across the week. I feel so lucky to be able to do what I do and it’s great to see the working way evolving to adapt to new ways of working.
What’s the biggest lesson that you’ve learned over the years in your work?
Manners don’t cost a thing. Always be kind and considerate to everyone you meet and treat them how you’d like to be treated yourself.
Can you tell us a bit about how you developed such a distinctly “you” personal style?
I guess by just being me! I have always loved colour and actually trained as a print designer at Art school. I’ve always had an eye for detail which makes me quite the perfectionist but also means styling and art direction are a great fit for me. My style has definitely evolved over time, I’m much more considered with purchases these days and know what works for my body shape and what I like wearing.
How did you come to love vintage and can you give us some tips to get into it?
I’ve been a vintage and second hand shopper from an early age, my mum was a huge charity shop fan and I remember feeling so pleased when we found something really special or much lower in value than it was actually worth. When I was at art school wearing vintage was a was to really express your identity we’d go hunting for treasures regularly as it was much more affordable than the high street for a student back then.
Who is your go-to for style inspiration? 
Alexa Chung, Princess Diana, Twiggy
Which outfit do you wear on repeat and why?
Colourful denim and Ganni mohair jumpers… I have four on rotation!
What’s your party trick?
I can guess where someones outfit is from!
Finally, what’s next for you?
Continuing my creative journey, staying positive and authentic and seeing what happens next and where the world might take me!

RENT ZEENA’S HURR EDIT

SHRIMPS ANTONIA PEARL BAG

STAUD VALENTINA DRESS

RIXO LONDON COCO SEQUIN DRESS

MOLLY GODDARD SYDNEY SMOCKED TOP

THE VAMPIRE’S WIFE SONGBIRD DRESS

ROTATE BIRGER CHRISTENSEN RASPBERRY ROSE COMBO

LOVESHACKFANCY METALLIC GINGHAM MAXI DRESS

SAKS POTTS SHEARLING TRIM JACKET

Videographer: Isabella Rider

Creative Direction: Victoria Prew & Isabel Mundigo-Moore

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