In case you missed it, WE HAVE HUGE NEWS!! We are bringing our Selfridges partnership to the next level with The Selfridges Rental Collection.
As we welcome Deborah Lyons to the HURR Family, we thought we would take a minute to introduce you to the fabulous woman herself.
In case you missed it, WE HAVE HUGE NEWS!! We are bringing our Selfridges partnership to the next level with The Selfridges Rental Collection.
Wedding season is back in full swing with a fresh new perspective and we couldn't be happier about it. Since the launch of our bridal collection on HURR and in The Corner Shop at Selfridges, plenty of IRL brides have broken the 'wear once' traditions of weddings in favour of something borrowed. There's plenty of reasons to rent your wedding outfit - from the earth-conscious to wedding budget benefits - but these five beautiful brides prove how just magical it can look too.
Meet Cheryl Leung, the founder and creative director behind HongKong-based dress label, SAU LEE. Inspired by her Hong Kong heritage, her design ethos is centred around creating timeless pieces that are wearable yet beautiful. Following a lean production practice with responsible stock volumes, each piece is crafted from natural raw materials, biodegradable fabrics or overstock base fabrics that would otherwise go to waste.
To welcome SAU LEE to the HURR family (as its exclusive UK partner), we caught up with Cheryl to hear more about her inspirations, hopes for the brand and what it’s like to design bridal.
Welcome to a very special edition of In HURR Wardrobe with FISAYO LONGE, fashion, travel and lifestyle content creator and founder of womenswear brand, Kai Collective. As the creative genius behind one of our most popular partner brands on HURR, we've long admired Fisayo's philosophy behind her brand—infusing confidence through colour, volume and crafted silhouettes—so we were so excited to get to know more about her.
We spoke to Fisayo about her incredible personal style (that shoe collection!) and what she's wearing now that we can get dressed and go out out again.
We love when members of our community tell us they've discovered their new favourite brand by renting first. It makes us feel like the cupid of fashion, matchmaking people and clothes. Here are 5 brands we think you'll fall for.
Meet Josephine Philips, founder of Sojo. Having launched the app she calls the "Deliveroo of clothing alterations and repairs" earlier this year, we caught up with her to talk about the importance of caring for our clothes and to learn more and her hopes for the future of fashion.
Lora Gene is the contemporary womenswear label that pushes the boundaries on design in the most elegant way. Sustainably and carefully crafted from quality materials, the collection aims to transcend seasons in favour of timeless simplicity.
To welcome Lora Gene to the HURR Family, we spoke to the designer about her inspirations, her goals as a sustainable designer and why she's excited to bring a rental collection to our HURR community. Read our interview here.
Welcome to the brightly-hued world of Sara Brown. She wears many professional hats as she is a size inclusive brand consultant, plus size content creator, podcast host of the Eighty-Eight podcast, and brand founder of Dolly Rocket. We've longed admired Sara's impact in the UK fashion industry and are excited to spotlight her work and talk to her about all things fashion revolution.
Molly Russell founded Pink City Prints whilst living in Jaipur, drawing inspiration from her surroundings and working alongside the craft communities. With craft and the artisans who make the pieces at the core of the Pink City Prints brand, each piece has passed through a handmade process, be it embroidery, block printing or hand looming. The collection is colourful and beautifully detailed, and we're so excited to welcome a selection of pieces to rent now.
We spoke to Molly about how Pink City Prints came to be, why craft is so important and why she's excited to rent her magical pieces on HURR.
Susan Caplan is a globally renowned luxury vintage jewellery brand known for finding some of the most covetable and special pre-loved designer pieces.
In a special Susan Caplan x HURR collaboration, Susan Caplan herself has spent months curating a magical collection of statement earrings, logo pieces, and covetable collectables from Chanel and Givenchy for the HURR community. In doing so she has made accessible some of her most exclusive pieces—including the iconic and rare Chanel birdcage earrings.
We were thrilled to speak to Susan about how she carved out her impressive career in vintage jewellery, and why she chose the selection of pieces for our HURR community.
A great reason to rent, not buy, is to try a trend. So we've rounded up all the cult fashion pieces for Summer 2021 we've spotted on HURR so you can try them before you commit to buying.
Weddings are the ultimate "wear once" occassion. So, why buy? we ask. From bridesmaid dresses to wedding guests looks to gowns and accessories for the bride, we've got your edit covered for all things wedding rental. Engagement parties, hen dos and rehearsal dinners? We've got those covered too. This is your one and only stop for all things sustainable, yet bang on trend, wedding fashion.
We've been following and loving Copenhagen-based vintage dealer and editor Pernille Rosenkilde, aka @prosenkilde, for a long time so we finally got in touch and asked about her magical approach to personal style. From what she would wear to a wedding this summer through to her favourite vintage finds and what she would rent on HURR, read it our conversation now and be ready to be inspired!
There are so many ways to be more sustainable, so we're asking members of our HURR community about their journey with sustainable fashion. This week, we caught up with @thriftyphoebs, a master of all things pre-loved and thrifting, about her she has become more conscious in her consumption choices, while still keeping up with trends and cultivating her own personal style.
WRAY NYC is the New York-based inclusive fashion brand that is inspired by fine art. Founded in 2015 by Wray Serna, the collection spans from sizes XS-5XL and features playful and colourful pieces including check sets and floral dresses.
We're thrilled to introduce our UK community to these pieces and have someone as part of the HURR Family who is actively ensuring that the fashion industry is more inclusive. In honour of launching the WRAY rental collection on HURR, here's the amazing insight we learned from our chat with the brand's designer, Wray.
Welcome to a very special edition of In HURR Wardrobe with STACEY DOOLEY. Her 2018 documentary, Stacey Dooley Investigates: Fashion’s Dirty Secrets, was a massive eye-opener for UK consumers and since then Stacey has continued to actively champion more sustainability in the fashion industry and her personal style.
We took a peek inside her home to learn more about her approach to fashion, explored pieces in her wardrobe and why she loves renting fashion with HURR. Also excitingly, she’s now lending some of her own pieces—including a pair of Gucci shoes she wore on Ru Paul’s Drag Race—on HURR too!
Welcome to the HURR Family, Benjamin Fox! We're thrilled to welcome our next made-to-order brand to our platform. Made by hand in Norfolk, the brand's sole maker and designer Ciara works with a range of sustainable fabrics to create her pieces, including dead stock, end of line and ex-designer fabrics, organic cottons and natural and biodegradable materials.
As part of her selection of blouses and dresses for HURR, Ciara has made an exclusive Katerina blouse in found porcelain silk fabric just for you, available in five sizes! We spoke to Ciara about starting her brand, sustainability and her Benjamin Fox rental collection available now on HURR.
The last (but def not least!) made-to-order brand to land at HURR HQ this week is By Megan Crosby! Megan describes her brand as the "joyful slow fashion brand for planet pleasing babes" and we are honestly obsessed! Everything is handmade to order using remnant, sustainable and deadstock fabrics and gets its bold colour from OEKO-Tex certified environmentally-friendly dyes. Her mission to make slow fashion a colourful place makes her Instagram one of the cheeriest spaces online.
The By Megan Crosby HURR rental collection includes a mix of her signature gingham, rainbow, fruity prints in a rainbow of hues. Also excitingly, she's made a Heli dress in an *exclusive* yellow gingham print—the perfect picnic look 🌼 All available to *rent* now.
By now, you've probably noticed a certain set of mirrors taking over our Instagram feeds. Enter: Gustaf Westman, a young Swedish designer who's architecture background and penchant for fashion have made him an internet sensation. We caught up with Gustaf to find out all about that 'Curvy Mirror' and what's next on his agenda...
A lot of the brides that come to us for rented looks are looking for trend-driven pieces and wedding dress alternatives rather than your traditional wedding gown. Which is why we asked Sheila Adetiba, curator of the Instagram account @unLIKEBRIDE which is a feed of daily bridal inspiration for the diverse modern "unLIKEBRIDE", to curate a selection of HURR pieces for us. Keep scrolling to see her edit and why she chose each look!