In case you missed it, WE HAVE HUGE NEWS!! We are bringing our Selfridges partnership to the next level with The Selfridges Rental Collection.
As we welcome Deborah Lyons to the HURR Family, we thought we would take a minute to introduce you to the fabulous woman herself.
In case you missed it, WE HAVE HUGE NEWS!! We are bringing our Selfridges partnership to the next level with The Selfridges Rental Collection.
With Instagram serving up the dreamiest table layouts and dining decor on the daily, it's natural to want to switch up the way you dress your dinner table to suit the occasion. But, is it possible to achieve in a sustainable way?
Enter LAY London: the city's first tablescape rental company, revolutionising hosting for the better.
If you don't follow @thriftyphoebs on Instagram, do it now! With her focus on rethinking, reducing, renting and rewearing, she's influencing for positive fashion. Encouraging her followers to slow down their consumption habits, she offers her pre-love fashion finds and styling tips so we asked her to share some with our readers. Keep reading for her top sustainable fashion tips!
In HURR Wardrobe is back with a very special edition starring Freya Rabet. After working as a designer for both fast and sustainable fashion brands, Freya Rabet launched her own label, Freya Simonne, of upcycled pieces last year and an environmental education project, Protect Your Mother. As extensions of her own personal style and sustainable ethos, Freya crafts her limited-edition collections from gorgeous vintage fabrics and duvets in an array of florals and pastel hues. We caught up with Freya to learn more about her work and to introduce you to her fabulous world.
Not only did we get a behind-the-scenes peek at Freya's design process and personal style ("Eclectic! Feminine! Fun!") but she is also launching an exclusive capsule rental collection of her pieces on HURR, a portion of the proceeds of which will be donated to her friend's charity, The Love Hearts Appeal. Her entire process is the embodiment of our monthly theme of loving your clothes. Welcome to In HURR Wardrobe.
The numbers are in and the facts don't lie. Stand Studio coats are officially our most popular item on HURR this month. Keep reading to see how our #HURRGirls styled them.
Meet Loud Bodies, the sustainable fashion brand that is leading the way for body inclusivity in both design and imagery. We chatted to the brand's founder, Patricia Luiza Blaj, about her approach to the fashion industry, her hopes for the future, and why body inclusivity is so important.
Founded in 2002, Stella Nova is a quintessentially Danish cult brand we absolutely adore. With refreshing prints and shapes, plus a general positive energy in each piece, we are so excited to launch their rental collection. We spoke to the brand's founder, Trine Skoller, about her design ethos, inspirations and the world of Stella Nova.
Read our interview here.
Bold prints are trending and we're loving it. From abstract graphics, to the cult checkerboard print, here are our favourite looks and the rented pieces to recreate them...
Harriet Davey is a freelance fashion editor, stylist and writer who has written for British Vogue, Stylist, Refinery29, Who What Wear UK and is the founder of @house.of.rattan. We asked Harriet to curate her HURR wish list and we love the pieces she chose to rent next. Keep scrolling to explore her picks.
Founded by Olivia Welsh and produced ethically (and with love) in Manchester, Olivia Annabelle is one of those dreamy fashion brands that transports you to another world. Steeped in historic references and nods to nostalgia, each piece feels inherently British through the carefully chosen prints and shapes. We spoke to Olivia about her magical slow fashion brand and why she's joining the HURR Family.
Meet Bianca Rangecroft, founder of Whering. Launched in 2020, the app that digitises your wardrobe is a fast-growing success. We caught up with Bianca to see why she’s built the answer to our outfit dilemmas, the importance of loving what’s already in your wardrobe and of course, that iconic fashion movie moment which we’ve all been waiting to become reality. Well, wait no longer.
Words by Joanna Standley
Meet Clara Francis and Tania Hindmarch of O Pioneers. Founded in 2019, together with local seamstresses they make small run batches of stunning vintage-inspired dresses using end-of-roll heritage fabrics (like Liberty). We spoke to the duo about their approach to design, sustainability, and why they are excited to rent their pieces on HURR.
Meet Isla Risa, our latest brand partnership! Handmade in London by Emma Garner, the Isla Risa 'Hive' bags come in an array of hues (including an adorable white one, for brides-to-be), for any mood or outfit. We're so excited to welcome her bags to the HURR Family, specifically our light pink rental-only exclusive. Ahead of picking which one to rent first, learn a bit more about Emma, her design process and why she's excited to rent her bags to you.
Big knits have been big news for as long as we can remember, with billowing sleeves, fluffy threads and a bolder-the-better colour palette defining transeasonal wardrobes everywhere. But what better sense of lockdown achievement could there be than knitting your own? I’ve rounded up our favourite do-it-yourself knit-kits to help you create a sustainable staple that’ll see you through the seasons.
Words by Kate Haines
Meet PHOEBE GRACE, the latest brand to join our HURR Family. Inspired by nature, every Phoebe Grace piece is designed, printed, and made in the UK. We spoke to Janet Newman, owner and Creative Director of the brand, to learn a bit more about PHOEBE GRACE. Keep reading to find out...
Meet, Claire Wakeman, an Influencer Marketing Manager and one of our favourite #HURRGirls. We asked Claire which pieces she'd like to rent next, these are her picks.
While we’re the first to tell you that if you want new, rent instead, there’s no denying that sometimes your wardrobe needs permanent staples that will stand the test of time. When it comes to selecting those ‘buy now, love forever’ pieces, few do it better than London-based blogger Lindsey Holland. Take a peek at her top sustainable brands below.
We've welcomed KAI Collective into the HURR Family!
Founded by Fisayo Longe, you'll certainly recognise the patterned mesh Gaia dresses, hailed the dress of 2020 that sold out in seconds. Available to rent exclusively from £15, tap the link to discover the edit!
Helping us transition into the new season with style and ease, HURR's co-founder and CEO Victoria Prew introduces the rental pieces she's loving right now.
We're calling it. This year is not just about getting dressed again, it's about getting dressed up. So for the month of January, our focus is to celebrate the idea of dressing your best to feel your best.