HURR Brings Sustainable Fashion to the BAFTA Awards
Sustainable fashion was the key phrase for those invited to last night’s BAFTA awards. According to Vogue, BAFTA gave all attendees an official fashion guide to follow, created by the London College of Fashion, as part of its wider sustainable efforts. It’s been a good year for green carpet fashion choices on the awards circuit, with celebrities like Jennifer Aniston and Gwyneth Paltrow opting for vintage pieces, and Joaquin Phoenix pledging in partnership with Stella McCartney to re-wear his tuxedo for the entire awards season. On this side of the pond, we’ve been seeing more and more celebs and industry players opting for renting on the red carpet as a way of showing a new approach to being a little more green, while being no less glam.
Last night, HURR girl Noëlla Coursaris Musunka wore a Matthew Williamson sequin dream dress rented from HURR and gave it a whole life of its own while attending the British Vogue party at Annabel’s. The dress did all the talking, so we love how she styled it simply with a pair of T-bar black heels and bauble earrings.
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We also spotted Sinéad Kidao, costume designer who assisted on the BAFTA-award winning costume team for Little Women, and founder of The Costume Directory – A guide to Ethical Sourcing, in a HURR rental. She wore her rented The Vampire’s Wife dress alongside Hannah James-Scott (sister of actor, Andrew Scott) who opted for a gorgeous, rainbow polka dot Staud piece.
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We love seeing more and more people take part in our rental revolution because as Livia Firth brilliants says, “it’s also incredibly empowering to wear a story – and not only a brand. Now that we know it’s easy, why wouldn’t you do it?” You never know if a dress has hugged Andrew Scott or been to a part at British Vogue. The more we rent, the more we can imbue these beautiful pieces with the various, and fabulous lives, we lead.