Seven Sustainability Champions You Should Be Following

Looking to embrace ethical fashion but don’t know where to start? We’ve rounded up our top sustainable IT girls to point you in the right direction. Follow these influencers for daily inspiration and see how you can incorporate sustainable fashion into your everyday lifestyle. Keep scrolling to meet our go-to influencers that are championing sustainable fashion to help you make conscious fashion choices.

1) @liviafirth

Founder and Creative Director of EcoAge and all round ethical powerhouse, Livia Firth can be found at every high profile event bringing awareness to sustainable fashion. Livia is also a UN Leader of Change and has also been recognised with the UN Fashion 4 Development Award.

2) @jasminehemsley

As a wellness and nutrition expert, TV presenter and best-selling author, Jasmine Hemsley is a powerful force for positive global change when it comes to food, sustainable fashion and lifestyle. Encouraging us to adopt a more meaningful way of life, Hemsley makes sustainable fashion both stylish and aspirational.

View this post on Instagram

Hands up who loves a charity shop?? 🙋🏻‍♀ Me, me, me – every time. I’m excited to announce that I’ve teamed up with the London Waste & Recycling Board to launch my very own charity shop edit at their @lovenotlandfill pop-up shop happening this November at East London’s @trumanbrewery alongside @palomaindisguise @confetticrowd @lizzieloves.x and @depop. I’ve been working with @royaltrinityhospice @trinityretail on curating the pieces and I can tell you this much…it took serious willpower not to buy the pieces I’m going to be selling 🙈🙈 For a sneak peak head over to the blog (link in bio) where I’ve pulled together 4 outfits from the 300 pieces I’ll be selling at the Nov pop-up shop, including this amazing vintage dress with matching belt (head over to the blog for the shoes!! 😍😍😍), all of which will be available for sale come 8th November. Who will I see there?! Thank you @nickhopper_galacticman for the 📸📸 #lovenotlandfill

A post shared by Jasmine Hemsley 🍯 (@jasminehemsley) on

3) @storiesbehindthings

Jemma Finch and Ella Grace Denton, teamed up in mid 2016 to create @storiesbehindthings. Encouraging us to share the stories behind each piece we choose to wear, Jemma and Ella have also made sustainable living more accessible.

4) @emsladedmondson

Emma is a sustainable fashion retail and marketing consultant, as well as a judge for the Sustainable Lifestyle Awards and founder of Charity Fashion Live. Her personal style is a delight and she’s always keen to make the most of charity shops. Such a fabulous person to follow.

View this post on Instagram

It’s been a loooooong working weekend with Sunday mostly spent in the studio reading, and researching ahead of Monday’s meetings. I was however, lucky enough that Saturday’s work was comprised of hanging out with the lovely humans that attended the @margueritelondon sustainability event. I was on a panel talking about the future of greener dressing with @laurenbravo & @sophiebenson and we talked about shopping vintage and the new curated modern vintage and secondhand collections available like @peonievintage @lauravonbehr @hildavintage @retoldvintage @sunroomvintage & @darkparadisevintage We talked as panelists about our individual journeys toward enjoying fashion in a more conscious way and our own guidelines around what I like to call ‘thoughtful fashion’. And @sophiebenson told us about speaking to people who never wear an item more than once 😲 (for a recent article where she explored understanding the psychology behind the ‘need for newness’). . I even got into it explaining my personal hierarchy of buyers need 😁: 1. I ALWAYS shop my own wardrobe first! 2. I buy 2nd hand if I feel I need or want something new 3. If I really desire a ‘new new’ thing because I can’t find what Im looking for second hand I purchase from a brand I believe to be sustainable & ethical but this is rare these days. How do you do fashion thoughtfully? Do you think about how many different ways you can style an item when you buy it and do you shop second hand or sustainable brands?

A post shared by Emma Slade Edmondson (@emsladedmondson) on


5) @venetiafalconer

London-based presenter Venetia is recognisable from 4Music, MTV and more recently her 5-star rated podcast Talking Tastebuds. Passionate about sustainable fashion and her plant based diet, Venetia documents her daily #oootd (Old Outfits Of The Day) and will inspire you to shop second hand with her fabulous videos over on her YouTube Channel.

View this post on Instagram

OLD OUTFIT OF THE DAY | 🧞‍♀️I’ve decided to reclaim the #OOTD hashtag with an extra ‘o’ meaning OLD🕺🏻 It’s a pretty hard fact to swallow, but the truth is that the clothing and textile industry is the largest polluter in the world, second only to oil🙀🌎🐠 It’s time we celebrate the gems in our wardrobes that have stood the test of time, the vintage garms and the thrift store finds and stand up to the pressures of the fast fashion industry💪🏼 Everything I’m wearing in this photo is at least 3 years old apart from my @jimmyfairly sunnies and @birkenstock shoes which are going to last me tiiiiime✨ I want you to start sharing your Old Outfits Of The Day! Who’s on board? #OOOTD 👖👚👗

A post shared by Venetia La Manna (@venetialamanna) on

6) @ajabarber

Aja Barber is a true inspiration. She uses her Instagram to vocalise issues surrounding sustainable fashion, while ensuring that the conversation remains intersectional. Her feed is educational, informed, and pushes the boundaries to help us all buy better.

View this post on Instagram

Did you know that yes there are #sustainable and #ethical brands that will make your size? They exist, you just have to find them. @emperorscloth is one such brand that I love. This garment is truly sustainable because I bought this fabric second hand and they were able to fashion it into a gorgeous garment for me, in my size. (They can do the same for you too … you know that vintage fabric you swear you’re going to work with one day … give it to them and get it done, you could be wearing that dress in 2020).⁣ I feel like supporting small business is the only way out of this #fastfashion problem we’ve created. ⁣ I basically decided a while back to only support brands on my Instagram grid that are actively working on expanding sizes and being size inclusive. We can’t have a movement that we claim is new and better while excluding large portions of the population same as ever.⁣ ⁣ If you want to learn about new and very cool brands daily I would suggest you head to Patreon where I do that regularly. Have a burning question about a brand you kinda don’t trust (probably for good reason)? Patreon is the place for that too. ⁣Theres a community section where I’ll answer questions. I also do small business consulting and they’ll be more spots in 2020. ⁣ Because this grid is largely unmonetized, I don’t get paid much to be in this space (I have one tampon sponsor, shout out to Ohne). Which means answering questions all day isn’t an effective use of my time or expertise. On top of that the minute brands get mentioned here, Insta starts serving you ads. So someone’s getting paid from my work but it’s not me. If you find this space valuable and you enjoy the conversations please consider contributing financially to my work. (There’s also a whole list of cool brands over there too and no subtle pressure to buy impulsively).⁣ ⁣ [Image description: Aja is wearing @marimekko Unikko dungarees … it’s the black and white giant poppy print with green stems … which were made from deadstock fabric she bought. She’s also wearing a striped tea and boots with green soles. She’s got a huge grin on her face because wearing clothing that fits feels amazing.]

A post shared by Aja Barber (@ajabarber) on

7) @iam_samata

Director of @RedCarpetGreenDress, this sustainable icon is partially responsible for the movement that brings environmentally friendly gowns to the biggest red carpets in the world. With over nine years of creating outfits for the red carpet, Samata embodies everything sustainable fashion.